ADVERTORIAL FEED & ADDITIVE MAGAZINE November 2025 29 SPECIAL NEWS DAY TWO: PRACTICAL SOLUTIONS AND VISION FOR THE FUTURE The second day of the conference featured sessions highlighting practical production experiences. Regional Technical Manager TMEA of Aviagen Türkiye, Murat Yakar, in his presentation titled “Best Practices in Poultry Production,” emphasized that genetic potential must be supported by proper management, feeding, health, and environmental conditions to increase productivity. Yakar pointed out that even small differences can have a significant impact on economic results, drawing attention to the importance of performance tracking and regular analysis of field data. In his presentation titled “Nutritionists' Challenges: Practical Perspectives and Solutions," Brett Roosendaal, Technical Executive Animal Feed at South-Africa's RCL Foods, focused on three main challenges in poultry nutrition: Gut health, antimicrobial resistance, and additive selection complexity. Roosendaal stressed that to overcome these challenges, measurable performance targets must be set, “case-specific” additive evaluations must be conducted, and a continuous improvement culture must be adopted. Following Roosendaal, Jurek Grapentin, Commercial Managing Director of Lohmann Breeders GmbH from Germany, gave a presentation titled “Trends in Laying Hen Genetics, Review and Outlook to the Future,” while Madalina Diaconu, Global Business Development Manager at EW Nutrition, gave a presentation titled “Water Hygiene, the Key to Poultry Health and Productivity.” The two-day conference program concluded with a presentation by Prof. Dr. Necmettin Ceylan from Ankara University in Türkiye, titled “Holistic Strategies to Alleviate the Heat Stress in Poultry Production”. Ceylan emphasized that heat stress is a significant problem in terms of production efficiency and animal welfare in the MEA region. Continuing his presentation, he touched upon methods for combating heat stress, stating that practices such as balanced feeding, energy management, and the correct electrolyte-amino acid balance yield effective results. A GLOBAL PERSPECTIVE ON REGIONAL CHALLENGES A recurring theme throughout the conference was that regional challenges can only be overcome through scientific knowledge, field experience, and collaboration. Participants emphasized that issues such as feed ingredient supply, hot climate conditions, disease pressure, feed hygiene, and production costs can be solved not only through technology but also through managerial awareness. This event, organized by EW Nutrition, brought together experts from different regions, creating a common ground for knowledge exchange. In this respect, the conference was considered an important step in terms of regional solidarity as well as knowledge sharing. Overall, “New Frontiers in Poultry Production” stood out not only as a technical seminar but also as a strategic meeting that shed light on the emerging animal protein market in Africa and the Middle East. EW Nutrition's long-term vision serves as a guide for all stakeholders seeking to sustainably leverage the region's potential. Read more>>
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