ADVERTORIAL 26 FEED & ADDITIVE MAGAZINE November 2025 SPECIAL NEWS New Frontiers in Poultry Production: EW NUTRITION LEADS GROWING POULTRY SECTOR IN AFRICA AND THE MIDDLE EAST Africa and the Middle East have undergone a remarkable transformation in the livestock sector in recent years. A growing population, rising income levels, and food security policies are making the region one of the new centers of global animal protein production. Poultry production, in particular, is rapidly expanding in terms of both investment and production capacity. However, this growth brings with it significant structural challenges: Sustainability, productivity, biosecurity, and heat stress are the most critical issues that producers face. It is precisely at this point that the “New Horizons in Poultry Production” conference, organized by EW Nutrition in Hurghada, Egypt’s tourism hub, served as an important platform to assess the region’s current situation and discuss solutions for the future. The event, which brought together 250 participants from 40 countries on October 21–23, 2025, featured globally recognized academics, application specialists, and professional industry representatives sharing their knowledge and experience over three days. Attending this event as Feed & Additive Magazine, we had the opportunity to closely follow the transformation of the sector and the vision that EW Nutrition offers to the region. REGIONAL GROWTH: A RISING ANIMAL PROTEIN HUB Africa and the Middle East have shown significant growth in feed and poultry production, particularly over the last five years. Many countries in the region have significantly expanded their production capacity through investments in new feed mills. For example, new feed mills, hatcheries, and integrated facilities in countries such as Egypt, Saudi Arabia, By Muhammed Akatay & Derya Yildiz, Feed & Additive Magazine
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