NEWS 92 FEED & ADDITIVE MAGAZINE October 2025 BeneMeat launched the Try & Share Program, inviting those who want to provide products based on cultivated meat to their four-legged friends and share their experiences. The company points out that the program opens up the possibility for EU citizens to test dog treats rich in cultivated meat. Other cultivated products will reportedly follow in the EU soon, followed by other territories once the regulatory approvals are granted. The program offers an opportunity for those who want to actively participate in the development of top-quality cultivated products that are unconditionally safe, cruelty-free, and environmentally friendly. Developed together with established pet food producers and overseen by veterinarians, BeneMeat Cultivated Dog Treats meet the highest safety standards while ensuring excellent digestibility, according to BeneMeat’s statement. The dog treat trial builds on successful safety and digestibility testing of complete cat food conducted at a prestigious European university. The program’s primary goal is to help producers collect long-term, meaningful feedback from real potential customers. The program’s primary goal is explained as to provide producers with long-term, meaningful feedback from real potential customers. Its second goal is to build awareness and interest in cultivated meat as it moves from curiosity to a genuine new choice for consumers. BeneMeat invited dogs and their owners to take part in this pioneering journey by signing up online. Read more>> Bioiberica, a global life sciences company, is celebrating its 50th anniversary in 2025 with a significant milestone: The launch of a renewed brand identity that reflects its commitment to the future and its fundamental purpose. This strategic rebrand marks the culmination of half a century of dedication to advancing the health and well-being of people, animals and plants, the company points out. The new branding presents a refreshed corporate purpose, "Making the world a healthier and safer place ", and a revamped tagline, "We are all one", which accompanies its logo. To complement this transformation, the company has also launched its new website, www.bioiberica. com, designed to showcase this renewed visual identity. The digital platform will offer a unified user experience, with a clearer information architecture tailored to its customers across each of the three main business areas it serves (people, animals and plants), reflecting the essence of Bioiberica from the inside out. Since its foundation in Palafolls, Barcelona, in 1975, Bioiberica has been a pioneer in the research, production and marketing of naturally sourced biomolecules, guided by its "One Health" approach. The 50th anniversary not only commemorates five decades of presence in the sector, highlighting its position as one of the world's leading producers of the active ingredient heparin, which helps save more than 100 million lives a year, but also underlines how its vision of interconnected health is a catalyst for innovation. Read more>> BeneMeat launches cultivated meat program for dogs Bioiberica celebrates 50th anniversary with new brand identity Photo: Freepik Photo: Bioiberica
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