MARKET REPORT FEED & ADDITIVE MAGAZINE October 2025 85 solid feed consumption in the early stages. Pigs have a natural physiological preference for sweet compounds, and therefore the use of flavor enhancers supports appetite, reduces weaning stress, and prevents declines in feed intake. The pig segment ranks second in the global market after poultry, with strong demand particularly in major production regions such as China, North America, and Europe. Weaning diets and medicated feeds are prominent in this segment. Ruminants The use of flavors and sweeteners in ruminants is more targeted. The variable palatability of silage and dry forage, the need to support feed intake in concentrated transition diets or lactating dairy cows necessitates the use of these additives. Sweeteners are also used in calf milk replacers and mineral supplements to increase voluntary intake. Although market shares are lower than for poultry and swine, intensive production, particularly in dairy and beef cattle systems, creates a steady demand for calf starter feeds and specialized supplements. Natural aromas such as molasses, vanilla, and banana, as well as palatability products specifically designed for ruminants by some manufacturers, are widely available in the market. Aquaculture Aquafeeds are one of the fastest growing areas of use for flavors and sweeteners. Fish and shrimp's drive to find and consume feed relies heavily on scent and taste cues. The shift from high-cost fish meal to plant proteins or insect meal can reduce palatability. Therefore, specific attractants, flavors, and water-stable coatings are critical in this segment. Flavor enhancers are generally added to formulations not for a “sweet” perception in fish, but as part of attractive mixtures. They are also used to increase stress tolerance and support feed efficiency in fish and shrimp. Ingredients such as marine fish or shrimp peptides, krill oil, and insect protein hydrolysates are frequently preferred to increase the attractiveness of feeds. The Asia-Pacific region, particularly China and Southeast Asian countries, is the fastest-growing market in this category. Pets One of the areas where the role of aromas and flavor enhancers is most prominent is pet food. Palatability directly influences pet owners' repurchase behavior and preference for premium products. Meat-based flavors and flavor enhancers are widely used in dry foods, wet canned foods, and treats. Clean labels, natural ingredients, and humanization • Adisseo • ADM - Pancosma • Agri-Flavors • Alltech • Arvesta (Palital Feed Additives) • Associated British Foods (ABF) • Barentz • BASF • Bell Flavors & Fragrances • Beneo • Cargill • CBS Bio Platforms • DDC Biotech • Dsm-firmenich (Biomin) • DuPont • Evonik Industries • Feed Stimulants • Flariva • Flavorchem • IFF - International Flavors & Fragrances • Indiana Sugars • INGESTA S.L. • Innovad • InRoads International • ITPSA • Jefo Nutrition • Kaesler Nutrition • Kalsec Inc. • Kemin Industries • Kerry Group • Layn Natural Ingredients • Lucta • Mane • Naturex • Norel S.A. • Novus International • Nutrex • Pet Flavors • Phodé Animal Care • Phytobiotics • PMT Group • Prinova (Nagase Group) • Provimi • Purina • Robertet • Sensient • Solvay • Symrise (Diana Foods) • Takasago International • Tate & Lyle • Treatt • Trouw Nutrition (Nutreco) • Veesure India THE LEADING SUPPLIERS IN THE MARKET INCLUDE:
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