MARKET REPORT 80 FEED & ADDITIVE MAGAZINE October 2025 Global Feed Flavors and Sweeteners Market Feed aromas and flavor enhancers are strategic additives that increase the smell, taste, and sensory appeal of feed, thereby supporting animal feed consumption. The global market is gaining momentum with increasing demand for animal protein, pet food industry's growth, and the reduction of antibiotics; it is expected to approach $2 billion by 2030, from $1–1.6 billion in 2024. The Asia-Pacific region leads in volume growth, with China and India representing the main markets. North America and Europe are mature markets oriented towards high-quality and natural formulations. The Middle East and Africa, meanwhile, hold development potential through feed investments and urbanization. By Derya Gulsoy Yildiz Feed flavors and sweeteners are additives intentionally added to animal feed to enhance smell, taste, and overall sensory appeal. Palatability, or the taste of feed, plays a decisive role in animal feed consumption and includes sensory elements such as taste, texture, and smell. The use of more sensorially appealing feed formulations is common in animals raised in modern, intensive production systems. Flavorings are volatile compounds with a pleasant smell that improve the taste and odor profile of feeds. Sweeteners are natural or synthetic compounds that specifically increase the sensation of sweetness. These additives, which perform various functions in feed formulaPhoto: Subbotina Anna | ShutterStock
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