NEWS 10 FEED & ADDITIVE MAGAZINE October 2025 UTRIX S.A.L. announced its official expansion into the Jordanian market, marking an important milestone in the company’s regional growth journey. To celebrate the launch, UTRIX hosted a threeday program at its headquarters in Lebanon in September 2025, welcoming 24 Jordanian industry attendees, nearly 90% of the country’s poultry sector, for technical sessions, collaboration, and a guided visit to the company’s production plant in Zahlé. “We are proud to welcome our partners and customers from Jordan and to deepen our commitment to the market,” said Dr. Wael Abdelrahman, Head of Marketing at UTRIX. “Our mission is simple: Help producers achieve healthier, more sustainable animal production through innovative solutions and services. Producing locally allows us to ensure prompt delivery and consistent product freshness and quality that customers can rely on.” The program featured two days of technical presentations and one day dedicated to a plant tour. Guests saw first-hand UTRIX’s GMP+ manufacturing standards and quality systems, making it the only GMP+ certified feed additive manufacturer in Lebanon and across the MENA region. A keynote address was delivered by Dr. Africa Fernandes of Vetworks, titled “Mycotoxins in Practice: Situation, Consequences and Control”. Read more>> UTRIX expands into Jordanian animal nutrition market Photo: Utrix Kasetsart University has a new broiler research unit now, developed in cooperation with the Novus team in Thailand. The unit is located at the Animal Science Learning Center at the Department of Animal Science, Faculty of Agriculture at Kamphaeng Saen, Kasetsart University, Kamphaeng Saen Campus. The facility is designed to generate high-impact research and practical insights for broiler producers operating in tropical environments across Southeast Asia. While the facility is open to research collaborations with any industry partners, Novus explains that it specifically supported the development to help expand the company’s capability to validate nutritional technologies in the region. Novus has previously partnered with Kasetsart University on research trials for CIBENZA® Enzyme Feed Additives, MINTREX® Bis-Chelated Trace Minerals and NEXT ENHANCE® 150 Feed Solution in real-world conditions, reflecting the genetics, management styles, and climatic challenges unique to the region. “This is a significant milestone in how we support our customers in Thailand and Indochina,” said Nannapas Moonsap, Regional Sales Director – Thailand and Indochina, Novus. “Local broiler producers are navigating a rapidly changing production landscape. With this facility, we can partner more closely than ever before to create science-based solutions tailored to their operations.” The unit was launched in collaboration with the Department of Animal Science at Kasetsart University, Kamphaeng Saen Campus, one of the region’s most respected agricultural institutions. Read more>> Novus and Kasetsart University open broiler research unit Photo: Novus
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