NEWS FEED & ADDITIVE MAGAZINE September 2025 93 Dutch dairy giant Royal FrieslandCampina N.V. reached an agreement to sell its operations in Romania to Bonafarm Group, including the leading local brand Napolact and the production facilities in Cluj-Napoca and Târgu Mureș. FrieslandCampina highlights the decision as following a strategic review of its activities in Romania and aligning with the strategy of the Business Group Europe to focus on core markets, high value-added growth segments, synergies across the company and markets where the milk from FrieslandCampina member dairy farmers can be optimally valorised. Although the Romanian operational company holds a leading position in the local dairy market, its activities offer limited synergy with the Europe portfolio and do not contribute to the valorisation of FrieslandCampina member milk. The company states that, with Bonafarm Group as the new owner, the Romanian business is in capable hands. Dustin Woodward, President of FrieslandCampina Europe, said, “FrieslandCampina Romania has a rich history and a strong position in the local market, with Napolact being one of the most appreciated brands in Romania. The company is well managed by an experienced leadership team and supported by an organisation with exceptional talent. As such, the decision to divest the operations was not taken lightly. This step enables us to better align the European portfolio with our strategy to maximise the value of FrieslandCampina member milk, allowing us to focus our resources more effectively. At the same time, the intended transaction offers new growth opportunities for the Romanian business and the Napolact brand under the leadership of a partner with a stronger regional presence.” Read more>> BinSentry, a technology company helping major agriculture enterprises optimize feed supply chains, announced a $50 million Series C funding round led by Lead Edge Capital. This investment will support the acceleration of BinSentry’s global expansion, following a year of extraordinary performance and growth, the company points out. BinSentry combines AI-powered sensors and proprietary software to bring real-time visibility and automation to the animal feed supply chain. The company highlights its solar-powered, self-cleaning sensors as monitoring on-farm feed levels with 99% accuracy, eliminating the need for manual inventory checks and preventing costly feed outages. Paired with a mobile dashboard, the technology allows feed mills and large agricultural businesses to better forecast demand, reduce waste, and improve profitability. BinSentry supports some of the leading animal agriculture companies in North America and Brazil, including Cargill, Wayne-Sanderson Farms, and Hanor. “We’ve been closely monitoring parts of the agriculture supply chain that have historically been underserved by software in anticipation of large agricultural companies needing better tools for cost savings, forecasting, and operational efficiency,” said Aaron Darr, Principal at Lead Edge Capital. Read more>> FrieslandCampina to exit Romanian dairy market BinSentry raises $50M to modernize animal feed supply chains Photo: FrieslandCampina Photo: BinSentry
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