Feed & Additive Magazine Issue 56 September 2025

MARKET REPORT FEED & ADDITIVE MAGAZINE September 2025 87 and Canada create strong demand for carotenoids due to high production volumes and quality requirements. While Brazil consolidates its strong position in poultry and pork exports, modernized livestock practices and increased demand for seafood production in Argentina and Chile are supporting growth. The Middle East and Africa is still a developing market with high growth potential. Rising populations, urbanization, and changing dietary habits are leading to steady growth in meat, milk, and egg consumption. Investments in modern poultry farms in the region are the main drivers of market growth. MARKET COMPETITION AND SUPPLIERS The global feed carotenoids market is becoming increasingly competitive due to restrictions on antibiotic growth promoters, rising demand for animal protein, and sustainable production goals. Both large multinational companies and regional specialist producers play an active role in the market. Global players stand out with their extensive product portfolios for broiler, aquaculture, and swine feed, comprehensive R&D investments, and strong distribution networks. On the other hand, regional producers based in China, India, or Brazil gain a competitive advantage through customized formulations and customer relationships tailored to specific animal species or local market needs. Success is not limited to offering innovative and reliable products, but is also reinforced by technical services that maximize the effectiveness of carotenoid supplementation and its benefits for animal health. Compliance with legal regulations, the ability to manage volatility in raw material prices, and cost efficiency in production are also critical factors determining the competitiveness of suppliers. In this context, the economy of scale advantage of global players and the flexible and targeted approaches of regional companies increase the diversity and dynamism of the market. References 1. Carotenoids I dsm-firmenich ANH 2. Carotenoids in Farm Animal Diets: Implications for Health and Performance - A Review I Hilaris Publisher 3. Feed Carotenoids » Unique animal nutrition solutions I BASF 4. Appetizing eggs with natural pigmentation: The new-generation solution I EW Nutrition 5. Xanthophylls I ScienceDirect 6. Comprehensive Update on Carotenoid Colorants from Plants and Microalgae: Challenges and Advances from Research Laboratories to Industry I MDPI 7. Carotenoids in Animal Nutrition I FEFANA 8. Feed Carotenoids Market Size & Share 20252030 I 360iResearch 9. Feed Carotenoids Market I Market Research Future 10. Feed Carotenoids Market Size, Share, Trends, Growth Report I Precision Business Insights 11. Feed Carotenoids Market Growth, Size & Share Analysis | 2032 I SkyQuest Technology Consulting Pvt. Ltd. • Adisseo • ADM • Algatechnologies • Allied Biotech • Alltech • Avivagen • BASF • Biochem • Cargill • Cyanotech • D.D. Williamson • dsm-firmenich ANH • EW Nutrition • ExcelVite • Impextraco • Innovad • Kaesler Nutrition • Kalsec • Kemin Industries • Novonesis • Novus International • Nutreco (Selko-Trouw Nutrition) • Nutrex • PAT Vitamins • Piveg • Sensient Technologies • Synthite Industries • TRM Ireland • Valensa International • VievePharm Animal Nutrition • Vitafor • Zagro SOME MAJOR FEED CAROTENOIDS SUPPLIERS

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