NEWS FEED & ADDITIVE MAGAZINE September 2025 13 Hendrix Genetics announced the expansion of its poultry breeding program with the investment into a pedigree facility in the Netherlands. This strategic initiative is highlighted as a reflection of the company’s multi-species strategy and its commitment to advancing robust, high-performing genetics across both egg and meat-producing poultry segments. The facility will support the growth of Hendrix Genetics’ Layers and Traditional Poultry Breeding Program, according to the announcement. It also reinforces the company’s commitment to continuous innovation and genetic progress across its leading brands Dekalb, ISA, Bovans, Hisex, Shaver, Babcock, Warren and SASSO. Equipped with a modern hatchery and a comprehensive setup of rearing and production houses, the facility is designed to support advanced breeding and enable precise data collection. A key feature is the integration of Real-Time Feed Stations, which enables accurate monitoring of individual feed intake. “This technology will play a crucial role in enhancing feed efficiency in our pure lines—a vital component of sustainable and cost-effective egg production,” says Pelayo Casanovas, Managing Director, Layers & Traditional Poultry Business Unit, Hendrix Genetics. Beyond feed efficiency, the facility will significantly be contributing to accelerating genetic progress in several critical traits, including egg production persistency, livability, animal welfare, and eggshell quality. The company points out that these improvements are essential to ensuring customer success and supporting a more resilient and sustainable supply chain. Read more>> Hendrix Genetics expands poultry breeding program Photo: Freepik One Solution. Boundless Growth Brand Page
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