INTERVIEW 90 FEED & ADDITIVE MAGAZINE August 2025 The company’s innovative concept, Baked Donut Delights, include “better-for-you” ingredients like barley, blueberries, coconut oil, flaxseed and honey. Caitlin Donohue highlights the product as customizable with toppings to create a specified treat for events such as pet birthdays, holiday celebrations or everyday indulgences. TARGETED WELLNESS WITH POSTBIOTICS Pet owners are searching for tailored solutions that cater to their individual pet’s needs, and this “made for my pet” mindset follows similar trends in human health and wellness. “This trend encompasses the individual needs of pets, such as digestive health, oral care, cognitive health, skin health, and so on. Where we could be the most helpful, though, is from a proactive standpoint, which is where we think our ingredients would be particularly effective,” notes Caitlin Donohue. She explains that their microbiome-supporting pet solutions build on ADM’s expertise in both human and animal nutrition, and the functional ingredients undergo species-specific clinical trials to ensure their efficacy for cats and dogs. According to data from ADM’s research, 85% of global pet owners say proper nutrition and supplements are as important for their pets as they are for themselves.2 Moreover, as consumers become more aware of pre-, pro- and postbiotics and how they benefit human microbiomes, they're learning that biotics can have a similar effect on their pets. “We recognize that oral care is a major concern for a lot of pet parents, so ADM’s Research and Development team conducted microbial screening to identify a strain that could positively impact the oral microbiome,” states Dr. Sumners. As a result of this research, ADM has developed PRIOME® Oral Care (OC), a heat-treated Lactiplantibacillus plantarum* postbiotic that is an AAFCO accepted species and is authorized as feed material in the United Kingdom and European Union. The postbiotic is featured in ADM’s PRIOME® Oral Care Dental Sticks concept, which combines the efficacy of PRIOME® OC with mechanical action to help keep pets’ teeth clean and healthy. PRIOME® OC has been clinically studied in canines and the postbiotic supports oral health in adult dogs by supporting a healthy oral microbiome and contributing to reduce dental plaque formation.3 Photo: ADM
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