INTERVIEW 88 FEED & ADDITIVE MAGAZINE August 2025 As owners become more conscious of what goes into their pets’ bowls, the pet food industry is rapidly evolving. No longer satisfied with traditional offerings, today’s consumers are actively seeking out products that reflect their values: Prioritising sustainability, clean labels, functional ingredients, and personalised nutrition. This growing interest has led to the rise of alternative proteins like insects, along with an increased focus on gut health and targeted wellness through innovations such as postbiotics. Pet food is no longer just about taste and convenience; it's about purpose-driven nutrition that supports the wellbeing of pets and the planet alike. In this shifting landscape, ADM is driving the charge with a batch of new pet treat concepts that merge science-backed functionality with modern consumer expectations. From indulgent yet wholesome snacks to forward-thinking microbiome support, the company is reimagining what pet nutrition can and should look like in the years to come. With pet owners increasingly seeking nutrition that aligns with both their values and their pets’ wellbeing, the pet food industry is undergoing an exciting shift. Caitlin Donohue, Global Marketing Director, Pet & Animal Wellbeing, and Dr. Lindsay Sumners, Director, Creation, Design & Development (CD&D) in Health & Wellness, Pet & Animal Wellbeing, share how ADM is addressing this evolution with sustainable proteins and targeted wellness solutions. FROM BUGS TO BIOTICS: ADM TALKS SUSTAINABLE TREATS AND TARGETED PET WELLNESS Photo: ADM Interviewer: Zeynep Demirkaya Editor
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