Feed & Additive Magazine Issue 54 July 2025

NEWS FEED & ADDITIVE MAGAZINE July 2025 105 In a move to strengthen Ghana’s seafood farming industry, Aquaculture Stewardship Council (ASC) and the Chamber of Aquaculture Ghana (COA) signed a strategic Memorandum of Understanding (MoU) aimed at transforming farmed fish production towards sustainability, traceability, and global market alignment. This dynamic partnership brings together global expertise and local leadership to drive improvements across environmental, social, and operational practices in Ghana’s rapidly expanding fish farming sector. At the heart of the collaboration is the Improver Programme by ASC – a hands-on, step-by-step approach helping local fish farms raise the bar on responsible farming. The Improver Programme by ASC is designed to support farms not yet ready for certification, but committed to improving aquaculture performance. Through the Improver Programme, ASC and COA aim to develop a local Code of Good Practices (CoGP), which builds on the science and multistakeholder dialogues of the ASC Farm Standard, but is tailored to the local context of fish farming in Ghana. ASC Improver Programme Head Roy van Daatselaar said, “This partnership is a game-changer for Ghana’s seafood farming future. We’re proud to work alongside the Chamber of Aquaculture to help farmers improve practices through the development of the CoGP, strengthen market opportunities, and build a future towards Ghana’s sustainable development.” Read more>> New ASC partnership sets Ghana on path to sustainable fish farming Photo: Aquaculture Stewardship Council Big Idea Ventures and Mars Petcare launched the 2025 Global Pet Food Innovation Program in collaboration with AAK, Bühler, and Givaudan. This initiative aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies. Mars is exploring alternative ingredients in its pet food products to create more sustainable, future-ready nutrition. As consumer preference evolves Mars highlights it is working to give pet parents the opportunity to make more environmentally conscious choices, while taking steps to reduce its own carbon footprint. This year, Givaudan, one of the global leaders in taste and wellbeing, joins AAK and Bühler as a collaborator, offering expertise in ingredient innovation and product development for humans and pets. Andrew D. Ive, Founder and Managing General Partner of Big Idea Ventures, stated: “Working with Mars last year was fantastic! We want to take the learnings and implement them on a big scale as we continue to search for and develop sustainable solutions for the pet food ecosystem. Last year, the teams from Mars Petcare, Bühler, and AAK offered invaluable insights to our startups. Now, by integrating Givaudan into the mix, we will further enhance the resources available to the startups we choose.” Read more>> Mars-backed Pet Food Innovation Program launches Photo: Freepik

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