ARTICLE FEED & ADDITIVE MAGAZINE June 2025 75 Poultry meat and eggs are among the most popular and rapidly growing sources of animal protein worldwide, and the Middle East is no exception. Rising demand across the region is fueling increased production. In the United Arab Emirates (UAE), for instance, chicken meat production is projected to grow by 17% in 2025, driven by government support such as feed subsidies and investments in technology, according to recent USDA data. Consumption is also expected to rise by 6%, supported by population growth, higher consumer spending, and a booming tourism sector. Poultry farming is gaining momentum in several Middle Eastern countries, including Lebanon, Iraq, Yemen, and Oman. In these nations, the sector plays a vital role in job creation, food security, and local economic development. Poultry farming across the Middle East faces growing challenges, from heat stress and feed quality issues to disease outbreaks and access to nutritional and management expertise. But the potential of this region to grow and innovate is huge, backed by increased awareness of animal nutrition and access to local, fresh feed additives. NUTRITIONAL SUPPORT AND AWARENESS GROWING FAST IN MIDDLE EAST Rony Makdessi Senior Broiler Technical Support UTRIX Danielle Ayyash Layer Technical and Nutrition Unit Head UTRIX Poultry farming across the Middle East and North Africa (MEA) faces a unique and complex set of challenges, increasing the need for good diets and formulation expertise. Photo: Freepik
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