INTERVIEW 58 FEED & ADDITIVE MAGAZINE June 2025 Known for its pioneering work in the pet food industry, Marsapet is breaking new ground once again — this time with MicroBell, a fully vegan dog food based on microbial protein. We spoke with Managing Director Marcel Hoffmann and Sales Manager Bert Fuhrmann about the science, sustainability, and strategy behind this bold innovation. A NEW ERA IN PET FOOD: MARSAPET INTRODUCES VEGAN DOG FOOD WITH MICROBIAL PROTEIN Germany-based Marsapet GmbH has carved out a distinctive niche in the pet nutrition sector by including sustainable alternative proteins in their products. From the early adoption of insect-based ingredients to cutting-edge supplements, the company has consistently stayed ahead of the curve. Its latest release, MicroBell, is the world’s first dry dog food to feature FeedKind® — a microbial protein with an amino acid profile comparable to chicken. But the innovation doesn’t stop there. With strong scientific backing, regulatory compliance, and a deep commitment to environmental responsibility, Marsapet is redefining what pet food can be. We caught up with the company’s leadership to learn more. For those unfamiliar with Marsapet, could you briefly introduce the company and its main areas of focus? Marcel Hoffmann: Marsapet has been around
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