NEWS 92 FEED & ADDITIVE MAGAZINE May 2025 CULT Food Science Corp., a disruptive food technology platform pioneering the commercialization of lab-grown meat and cellular agriculture to reshape the global food industry, announced that its subsidiary, Further Foods Inc., signed an R&D Supply Agreement with a producer to secure a supply of cultivated meat for the development of its upcoming Noochies! line of cultivated meat pet treats, marking a major step toward commercialization. The Noochies! team participated in the Global Pet Show, a premier industry event in Orlando, Florida, that brings together pet food innovators, distributors, and consumers. From March 26-28th, Noochies! used this platform to introduce its line of products to a global audience, highlighting the benefits of cellular agriculture and ethical pet food production. The event served as a key opportunity to establish partnerships and strengthen industry presence. Recognizing the rising demand for sustainable pet food in Asia, Noochies! is expanding its distribution network in the region, according to the announcement. Noochies! has already received orders from a distributor in Southeast Asia and is in active discussions with other potential partners in the region. Further Foods has initiated strategic partnerships to facilitate entry into these new markets, where consumer interest in ethical and alternative pet nutrition is increasing. CULT points out that this expansion underscores its commitment to making cultivated meat pet treats accessible on a global scale. Read more>> A working knowledge of canine and feline nutrition and a willingness to engage in conversations about pet nutrition with clients can benefit both veterinary patients and clinics. To empower veterinary health care teams in their pet nutrition discussions, the Purina Institute is continuing to host the "Creating Collaborative Care Through Nutrition Conversations" webinar series, now in its fourth year, with four sessions occurring 15 May, 17 July, 11 September and 4 December 2025. Research shows that veterinarians are pet owners' most trusted source for nutrition advice. In addition, 78% of surveyed pet owners rated nutrition expertise as an "important" or "extremely important" factor in their satisfaction with their veterinary clinic. "Even though veterinarians clearly play a critical role for their clients, only 1 in 5 surveyed veterinary professionals say they proactively offer nutrition advice during most client visits," said Dr. Natalia Wagemans, Global Head of the Purina Institute. "This suggests that many veterinarians may not realize how important nutrition is to their clients, and they are missing critical opportunities to counsel clients about their pet's diet." To help address the gap highlighted by the research, the Purina Institute launched "Creating Collaborative Care Through Nutrition Conversations" webinars in 2021. Now an annual series, the webinars deliver practical advice on how veterinary health care teams can engage clients in nutrition conversations as part of medical, nutritional and behavioral management of common cat and dog health conditions. Read more>> Further Foods signs agreement for cultivated meat pet treats Purina Institute launches webinar series for veterinarians
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