ADVERTORIAL 64 FEED & ADDITIVE MAGAZINE May 2025 A planet in constant motion and the threat of a new world order due to recent political changes place us in a more uncertain and, above all, more challenging scenario for agri-food production. Poultry farming is a type of animal production that has traditionally performed well during times of crisis. Currently, it is in a very favorable price situation due to an optimal balance between supply and demand. However, it faces numerous threats, and it is essential to understand and navigate this situation. Growth forecasts are generally positive, although with varying intensity across different continents. Europe, the continent with the lowest growth potential, is expected to see a 1% increase in production during the current year, with a 0.8% rise in domestic consumption and a 2% increase in exports. (Source: Expana 2025 Poultry Outlook, Trends, Forecast and HPAI Impact). The fundamental factors affecting price and demand are feed costs—which account for 67% of the total cost—energy costs, and European Union regulations (European Chicken Commitment), which govern certain production aspects and will undoubtedly influence costs. Limitations on maximum growth and stocking density may lead to increases in production costs and environmental impact. The European Union will likely favor slow-growing chicken production, and it is a reality that consumers have leaned toward cage-free egg production systems beyond what current regulations require. The threat of highly infectious diseases such as HPAI (Highly Pathogenic Avian Influenza) and Newcastle adds an additional risk to the industry, which is further exacerbated by the growing trend of rearing birds in outdoor environments. Alongside these internal threats, the geopolitical situation and foreign trade dynamics will shape the overall trend. The resolution (or not) of the conflict in Ukraine, potential changes in ingredient imports from the USA, and the implementation of certain tariffs could act as levers of change. As usual, the South and Southeast Asian markets are expected to see the highest growth in 2025. In contrast, the American continent may experience some contraction due to a shortage in breeder supply and a profitability crisis, where HPAI (Highly Pathogenic Avian Influenza) is having a more negative impact. Although these outcomes may help to balance the markets, they are clearly limiting global growth (Source: Rabobank). Future Challenges for Poultry: OUR VISION AT LUCTA Jesús Rubio Poultry Product Manager and Business Development LUCTA
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