Feed & Additive Magazine Issue 52 May 2025

ADVERTORIAL 54 FEED & ADDITIVE MAGAZINE May 2025 REVEAL™ Layers, developed by Cargill Animal Nutrition and Health (ANH), is a groundbreaking, non-invasive technology that enables real-time monitoring of laying hen body condition. By leveraging near-infrared (NIR) technology, REVEAL™ Layers provides precise data to support diet optimization, long-term egg production, and possible cost reduction. This innovative tool is trusted and implemented globally, and most importantly proven in the field. In this article we will look at why we need to extend laying periods, why hen body composition is important, and how REVEAL™ Layers solves industry challenges and helps producers take their laying hen performance to the next level. REAL PROBLEM Global demand for animal protein is rising, with poultry meat and egg consumption expected to grow by 15% by 2032, making up 41% of all meat protein consumed. This increase is driven by population growth, higher incomes, and poultry's feed efficiency. Eggs, being affordable and nutrient-rich, are crucial to meeting this demand, with worldwide production projected to grow by 18% by 2050, necessitating advancements in hen laying productivity. Understanding body condition is essential for long-term layer performance, supporting overall hen welfare, liver health, and efficient nutrient metabolism, all of which are crucial for sustained egg production. Maintaining the right body condition “REVEAL™ Layers represents a transformative leap in poultry farming, offering a non-invasive, real-time solution to monitor and optimize laying hen body condition. This technology not only helps address the growing global demand for animal protein but also supports the welfare and productivity of hens, leading to sustainable and profitable egg production.” THE POWER OF REAL-TIME LAYING HEN BODY MEASUREMENT FOR PRECISION NUTRITION Inês Carvalhido Poultry Technology Lead Cargill ANH Lieske van Eck Research Scientist – Poultry Cargill ANH

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