NEWS FEED & ADDITIVE MAGAZINE April 2025 99 Charoen Pokphand Foods Public (CP Foods) participated in the International Poultry Forum 2025 at IMPACT Muang Thong Thani, on March 11, showcasing its sustainable broiler farming model that integrates AI technology and automation systems. These innovations promote animal welfare aligned with the internationally recognized "Five Freedoms" standards, ensuring healthy growth, superior meat quality free from harmful residues, and consumer confidence worldwide, the company pointed out. Dr. Payungsak S. Tanagul, DVM, Deputy Director of Farm Standards and Regulation at CP Foods, joined the panel discussion on "Sustainable Broiler Farming: A Case Study of CPF Thailand". He presented CP Foods' best practices for sustainable poultry farming, emphasizing animal welfare through Smart Farming solutions that incorporate IoT and AI technology. These technologies reportedly enhance precision animal care throughout every farming stage, including automated feeding systems for appropriate feed distribution, constant access to clean water, and intelligent environmental controls managing temperature and humidity, optimizing conditions for poultry at various growth stages. AI and automation technologies support the "Five Freedoms" by alleviating hunger and thirst through automated feeding and watering systems, ensuring comfort via automated environmental controls, real-time health monitoring, stress reduction through enrichment tools, and encouraging animals' natural behaviors. Consequently, these technologies promote animal health, reduce illness, and minimize medication use, CP Foods explained. Read more>> CP Foods showcases innovations to enhance animal welfare One of the global leaders in innovative animal nutrition, Ecolex Animal Nutrition unveiled its new brand identity, commencing with a reception for channel partners and other industry stakeholders, on 11 March in Bangkok, Thailand, prior to VIV Asia 2025. “The new branding creates a more unified visual identity that emphasises our embedded technical expertise – molecular technology and bioscience,” commented Edward Manchester, Ecolex’s Global Commercial Director. “It reflects our pillars of competence, functional lipids, performance solutions, health and environment, and alternative ingredients. In the next few weeks, our new mobile-friendly website will be launched, ensuring access across all devices,” he noted. Ecolex points out it is committed to providing differentiated solutions, that harness the power of science and our technological capabilities, to create innovative and ecologically sustainable solutions for agriculture. Manchester gave sincere thanks to Ecolex’s channel partners: “Together we have built a global brand that exports to around 40 countries.” Michelle Cheo, Director of the Ecolex Group, stated that “although the brand is new, importantly our drivers – people, values and product value propositions remain the same. To better serve our customers, we are expanding our R&D, sales and technical teams. Ecolex continues to invest in our manufacturing and R&D capabilities, and as a family-owned business, we are long-term investors.” Read more>> Ecolex unveils new brand identity
RkJQdWJsaXNoZXIy MTUxNjkxNQ==