NEWS FEED & ADDITIVE MAGAZINE April 2025 21 FROM The Low Carbon Agriculture Consortium participated to VIV Asia in full force in 2025. Created during the last edition of VIV Asia back in March 2023, the consortium gathers a number of French SMEs in the livestock sector wishing to promote and develop on an international scale, products, services and equipment which reduce the impact of agriculture on the environment. The consortium currently comprises 8 members, suppliers to the livestock world, focusing together on the reduction of xenobiotics and chemical inputs, raw material savings, solutions for waste recovery and circular economy, reduction of greenhouse gas emissions, and water management. As an example, “Cooperl has been working for over 15 years on respect for the environment, animal welfare, demedication, reducing the use of pesticides,” explained Yann Morel, Head of International Communications at Cooperl Chine. “Optimising water and energy management and improving its carbon footprint, based on the principles of the circular economy.” The pork farming and agrifood cooperative is present in Thailand with a pig genetics farm and a dedicated office. A few months ago, one of its founding members, Nor-Feed, has obtained the B Corp label, after 2 years of comprehensive assessment of the company’s impact on the environment, on customers, employees and communities. “The B Corp label is a globally recognized distinction awarded to companies meeting rigorous criteria of social and environmental performance, responsibility and transparency” explained Julia Laurain, marketing director of Nor-Feed. Read more>> Low Carbon Agriculture Consortium highlights sustainability VNU Europe, in cooperation with the Poultry Federation of India, announced the launch of VIV Select India, a premier feed to food trade show catering to the Indian animal protein and livestock industry. The event will take place in April, 2026, at the Yashoboomi Convention Centre in New Delhi, India. VIV Select India is reportedly designed to be the leading international platform for the complete industry supply chain with a dedicated focus on animal nutrition, feed milling, and animal health in one of the world’s fastest-growing markets. The event is supported by key industry organizations, including CLFMA (Compound Livestock Feed Manufacturers Association) and INFAH (Indian Federation of Animal Health Companies), ensuring strong engagement from across the sector. India is among the top global producers of eggs, feed, and broilers, with a remarkable poultry industry CAGR of +8.1%, the announcement states. Over the past forty years, Indian poultry production has transitioned from traditional farming to high-tech, commercial production systems. Through extensive market research and direct industry engagement, VIV Worldwide identified a significant demand for a valuable VIV platform for the livestock industry in Northern India—a region already equipped for further expansion and technological advancement. Hosting VIV Select India in New Delhi, the political and administrative heart of India, presents a unique opportunity to connect key industry players with key governmental bodies. Read more>> VIV Select India unveiled
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