CON T E N T S Hill’s Pet Nutrition enters fresh pet food category 112 Meatly officially launches cultivated pet treats in UK 107 New study focuses on role of peptides influencing food intake in chicks 10 VIV Asia to focus on sustainable solutions in 2025 19 Nutreco obtains grant to develop on-farm solutions 17 NEWS 78 FEED INNOVATIONS: A GLIMPSE INTO THE FUTURE OF POULTRY NUTRITION Yann Fournis, Cargill 82 HOW WILL THE U.S. OVERCOME ITS DEPENDENCY ON CHINA FOR FEED ADDITIVES? André Magrini, Agribusiness Consultant 88 OTTEVANGER BRINGS THE LARGEST INVESTMENT IN I'ANSON'S 125-YEAR HISTORY TO LIFE Rob Hinten, Ottevanger Milling Engineers 91 DAIRY FARMER’S STARTUP IS SPROUTING UP AND SPARKING INTEREST Jennifer Bingham, California Dairy Cares TECHNOLOGY 94 BEYOND WASTE: HOW RENDERING DRIVES SUSTAINABILITY IN ANIMAL AGRICULTURE Jose Ramirez, Anitox ARTICLE INTERVIEWS ADVERTORIAL MARKET REPORT BETATRACE®: BETAINE GOES METAL! By Biochem 73 DIETARY FIBRES USED IN ANIMAL FEED - GLOBAL MARKET STATUS 96
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