NEWS FEED & ADDITIVE MAGAZINE March 2025 105 Oh Norman!, the innovative pet wellness brand co-founded by entrepreneur Katie Hunt and actress and animal advocate Kaley Cuoco, announced its induction into the world’s first and largest pet care accelerator program, Leap Venture Studio & Academy. As one of only six startups selected into this cohort, Oh Norman gains significant backing from industry leader Mars Petcare, alongside other renowned partners. As part of the accelerator, Oh Norman! will receive $200,000 in funding and unparalleled access to a network of pet care experts and investors, including key contributions from Mars Petcare and Michelson Found Animals, according to the announcement. Mars Petcare’s involvement underscores the brand’s promise and positions Oh Norman! at the forefront of industry innovation in the $320 billion pet care market. "Being selected for the Leap Venture Studio & Academy is an incredible honor, and the backing from Mars Petcare is a testament to our vision and potential," said Katie Hunt, co-founder and CEO of Oh Norman!. "This partnership not only provides us with essential funding and strategic guidance but also solidifies our commitment to revolutionizing pet care with science-backed, ethical, and eco-conscious products. We’re excited to accelerate our growth and continue our mission to improve the lives of pets everywhere." Read more>> Pet wellness startup secures backing from Mars Petcare Intelligent nutrition company Novus announced that the Novus Distinguished Academic Training & Innovation Award will be presented in partnership with the 16th International Symposium on Digestive Physiology of Pigs (DPP), held May 20-23, 2025 in the United States. Along with recognition, the award winner will receive $7,500. Award sponsors Novus and DPP aim to highlight the importance of swine academic leadership and innovation, ensuring the continued growth and advancement of the field. Marisol Castillo, Executive Manager of Global Swine Solutions at Novus says DPP was the perfect partner for an award that supports swine scientists. “DPP has the reputation of being a highly scientific conference. Its reputation for focusing on science instead of the more commercial aspects of the industry is a mirror of the environment the nominees are working in,” she expresses. “Our goal in creating this award – the first of its kind for the swine team at Novus – is to recognize the work academic scientists are doing. DPP is the perfect place to celebrate swine science.” Thomas E. Burkey, Ph.D., a professor and Associate Dean in the Department of Animal Science at the University of Nebraska–Lincoln in the U.S., serves as President on the DPP-North America Board of Directors. He says the collaboration between Novus and DPP works due to a shared commitment to advancing scientific innovation and education in the swine industry. “Novus has a strong history of supporting academic excellence and fostering the development of future leaders in animal science, particularly in areas like nutrition and physiology,” he expresses. Read more>> Nominations open for global award recognizing swine educators
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