NEWS 104 FEED & ADDITIVE MAGAZINE March 2025 One of the largest food companies in the world, JBS announced its entry into a new protein segment. The company has acquired a 50% stake in Mantiqueira Brasil, one of the largest egg producers in South America. JBS explains that this acquisition reinforces its global platform, diversified across geographies and protein types, enabling the company to sustain growth with solid results. Control of the egg producer will be shared with its founder, Leandro Pinto. “This investment aligns with our long-term strategy, which includes diversifying our portfolio by entering new protein segments and investing in branded, value-added businesses,” stated Gilberto Tomazoni, Global CEO of JBS. Currently, JBS operates in beef, poultry, pork, aquaculture (salmon), and alternative proteins (plant-based and cultivated) across five continents. Mantiqueira Brasil produces 4 billion eggs annually, making it the largest player in the sector in South America and the tenth-largest worldwide, according to the announcement. It operates facilities in six Brazilian states and employs 3,000 workers. In recent years, the company has focused on strengthening its brands—Mantiqueira is the top-of-mind brand in the category, Happy Eggs is one of the fastest-growing brands with a focus on free-range eggs, and Fazenda da Toca leads the organic egg segment. Read more>> JBS enters egg category with new agreement Elanco Animal Health Incorporated announced the launch of Pet Protect, a line of veterinarian-formulated supplements for dogs and cats. With the pet supplement market experiencing rapid growth and increasing relevance, the company points out that Pet Protect emerges as a modernized, science-backed supplement line specifically designed to cater to the diverse health needs of pets. As pet owners increasingly recognize the importance of their pets' health and well-being, their expectations for comprehensive pet care have risen significantly, resulting in a heightened awareness to take proactive measures to ensure not only their health but their pet's health too. The U.S. pet supplement market reached a size of $2.7 billion in 2023, achieving a Compound Annual Growth Rate (CAGR) of 20% over the past five years. The explosive growth in the pet supplements market has remained constant as customers see value in supplements – with over half of pet supplement purchasers reporting about the same spend in 2023 despite inflation price pressures. In response to this growing demand and the shifting focus of pet parents toward proactive wellness, Elanco has introduced Pet Protect to provide comprehensive support for pets' everyday health. "As the leader in pet health over the counter products, expanding into supplements is a natural fit for Elanco," said Bobby Modi, Executive Vice President, U.S. Pet Health and Global Digital Transformation at Elanco. "This underscores our dedication to enhancing the health and well-being of pets while driving growth and expanding our footprint in this dynamic market." Read more>> Elanco launches line of supplements for complete pet wellness
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