Feed & Additive Magazine Issue 4 May 2021

SPECIAL STORY FEED & ADDITIVE MAGAZINE May 2021 37 fermentation, in the colon by 23.5% compared to the control (=no fiber added). HP FiberBoost also reduced the concentration of indole in colon by 59% compared to the con- trol, indicating that HP FiberBoost diminishes the production of harmful protein fermentation products. COMPETITION IN THE MARKET We have seen new products and approaches being introduced in the past months, as companies try to position their solution in the market. Just like with antibiotics, we believe it is not as simple as replacing one product with another. Farm management, equip- ment, biosecurity, vaccines, and genetics all play an important role. We strongly believe and have seen that evidence in trial work and response from farm- ers, that HP FiberBoost, can be part of the solution when phasing out zinc oxide. HP FiberBoost increases the natural butyric acid production in the gut substantially. It has a high share of insoluble fiber, low viscosity, targeting young an- imals specifically. HP FiberBoost holds the highest amount of prebiotic carbohydrates in the market and is second to none in this matter. CREATING A SOLUTION FOR PRODUCERS Taking out ZnO is one thing. Delivering a con- sistent and high performance without it another. Hamlet Protein has been a leading expert in piglet nutrition for more than 25 years. Building on ex- pertise with vegetable proteins, on-farm insights and network and now adding HP FiberBoost to our port- folio, we are confident about our ability to continue delivering value to pig producers. Replacing medication in diets requires a multifac- eted approach as outlined before. We believe we can contribute to creating a solution for producers but are clear that there are many more factors that deter- mine the success of our customers. "We have seen new products and approaches being introduced in the past months, as companies try to position their solution in the market. Just like with antibiotics, we believe it is not as simple as replacing one product with another. Farm management, equipment, biosecurity, vaccines, and genetics all play an important role."