NEWS 84 FEED & ADDITIVE MAGAZINE February 2025 The animal feed industry has long grappled with sustainability challenges; from its heavy reliance on environmental and economic resources to its environmental footprint, it has raised increasing concerns about food security and the future of livestock feed. Although alternative solutions are still in their nascent stages, entrepreneurs are coming up with innovative solutions to change the game and set new standards in the industry. One of them is Ashraf El Sharkaway, owner of Proteina Feeds, a company from Egypt offering sustainable solutions for farmers and animal food systems, and ensuring food security for future generations. With the support of the European Bank for Reconstruction and Development (EBRD) and the European Union (EU), Proteina announced it is expanding its insect-based protein and gearing up to revolutionise the pet food industry. Reflecting on Proteina’s beginnings, El Sharkaway is convinced that an ’entrepreneurial bug’ has run through his family for generations and has finally caught up with him. His father had laid the groundwork for Proteina, establishing the business initially as a soya production plant, which supplied protein to animal feed companies. Recognising the significant challenges facing the industry – especially the growing scarcity of soybean yields and the environmental impact of traditional feed sources – El Sharkaway was inspired to bring his knack for business development to the fore and honour his father’s legacy. The bug, running in his family, sparked his idea of using actual bugs as insect protein. Read more>> Proteina’s sustainable insect protein secures EU support JBS, in partnership with key stakeholders, announced the donation of 3 million livestock tags to enhance cattle traceability in Pará, Brazil. Additionally, the company has launched a program designed to assist farmers with the application of the tags. These initiatives aim to scale up a groundbreaking project led by the State of Pará with the potential to revolutionize livestock management in Brazil. The goal has been explained as to track every head of cattle in Pará — the state with Brazil's second-largest herd—by the end of 2026. The announcement was made during the panel discussion, "From Davos to Belém: Defining Brazil's Path to a Sustainable, Low-Carbon Cattle Industry", at the World Economic Forum Annual Meeting in Davos. The program, already delivering significant results in its first year, represents a collaborative effort between government, producers, civil society, and industry leaders. "Together, we are agents of transformation across the supply chain," said Gilberto Tomazoni, JBS Global’s CEO. Out of the 3 million tags, 2 million are reportedly allocated exclusively to small-scale producers, addressing half of their projected 2025 needs in the state. Of this total, 2 million tags will be donated by coalition partner The Nature Conservancy (TNC) using funds from the Bezos Earth Fund, who committed at COP28 to support the state in launching the program, with the remaining tags provided by JBS. Read more>> JBS and partners donate 3 million tags to boost cattle traceability in Brazil
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