INTERVIEW FEED & ADDITIVE MAGAZINE January 2025 55 already represented worldwide with three additional production sites and two sales offices. My grandfather founded the company over 60 years ago from a veterinary practice. This is where our guiding principle "Prevention instead of medication" comes from, which still shapes us today. In addition to premixes, we now also produce additives, liquids, and supplements for all types of livestock. Furthermore, we have established additional pillars in the pet food sector, the food industry, and the biogas industry. You recently announced the opening of your new facility in Izmir, Türkiye. What can you tell us about this facility? Can you give us some information about the production capacity, technological infrastructure, product groups that will be produced, etc.? Serkan Özdemir (Managing Director, MIAVIT Türkiye): Our facility in Türkiye is equipped with machinery and systems entirely imported from Germany, ensuring the same high-quality standards as our factories in Germany and Spain. At our Turkish production site, we will manufacture premixes and feed additives. The facility is designed with an annual production capacity of 8,000 tons. We have ambitious plans for future expansion, with a strong focus on increasing production capacity to meet growing demand. You have a long history in the Turkish market, but this facility is a new investment. Why did you need this investment and why now? What dynamics did you see in the Turkish market that led you to this country for such an investment? Özdemir: This investment has been in a longtime planning. The production plant will allow MIAVIT to serve our customers in Türkiye more effectively by ensuring faster delivery times and closer proximity to our clients. With enhanced operational capabilities, we are well-positioned to meet the increasing demand in the Turkish market efficiently and reliably. In addition, this move enables us to meet the demands of our customers’ needs. Is your target with this facility only the Turkish domestic market? As far as we know, you are also planning to use the facility as a logistics center for the countries in the region. Could you explain to us what this facility means for MIAVIT as well as for Türkiye and the countries in the region? Özdemir: The new factory in Türkiye will serve as a strategic hub for exports to neighboring countries, Turkic States, and the Middle East. This expansion strategy aims to strengthen our presence in these important markets. We already have an established trading network in this region, and with this investment we aim to further increase our market share. Can you give us some information about your presence in the global market and your other production facilities? Apart from your new facility in Türkiye, where do you continue your current production and which regions do you serve? Middendorf: Since several years we are acting as a globally active company. Our aim is to continue and expand this. The production site in Türkiye Serkan Özdemir Lukas Middendorf
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