Feed & Additive Magazine Issue 47 December 2024

ISSUE FOCUS 46 FEED & ADDITIVE MAGAZINE December 2024 For example, while the field of microbiome solutions is still in its early days, some research has been conducted to explore the use of pro- and postbiotics and their effects on canine health. Sophie Nixon, Ph.D., the Head of Clinical Research for Pet & Animal Well-being at ADM, oversaw an exploratory, first-in-species study with adult dogs to evaluate the effects of daily supplementation of Bifidobacterium animalis subsp. lactis CECT8145 (BPL1™)*, in both live probiotic and heat-treated postbiotic forms7. Data indicates that both the probiotic and postbiotic versions of BPL1™ can safely be supplemented in healthy adult dogs, with changes observed in fecal short-chain fatty acids, bacterial composition and fecal metagenome, when compared to control7. A further clinical study is ongoing to assess additional physiological outcomes. UNLEASH INNOVATION Pet owners increasingly view their pets as part of the family, prioritizing their health and wellness. This mindset drives demand for functional products and healthy indulgent treats that support their pets’ holistic well-being. From pet food to soft chews to innovative delivery formats, the future of pet care lies in developing products that combine scientific backing, palatability and tailored health benefits. Brands that emphasize quality ingredients, robust research and a deep understanding of consumer trends are well-positioned to capture this growing market. It also helps to have a partner with the ability to draw on their expertise in high-quality, science-backed ingredients and end-to-end product development support, standing ready to meet the needs of today’s discerning pet parents and ensuring pets worldwide get the nutrition and care they deserve. *BPL1® is a trademark registered for Biopolis, S.L. in the EU and other countries. References 1ADM Outside Voice℠ 2Euromonitor, World Market for Pet Care, 2023 3Mintel GNPD, January 2020-July 2024 4Euromonitor consulting 5FMCG Gurus, The Humanization of Pets, 2023 6Mintel, U.S. Pet Owners Survey, 2021 7Kayser E, He F, Nixon S, et al. J Anim Sci. 2024 Jan 3;102:skae291. Disclaimer: Not all products are available in all regions. ADM makes no representation or warranty, whether expressed or implied, as to the reliability, or completeness of the information. The uses and claims should be adapted to comply with the current local/regional regulatory environment. This information does not imply any express recommendations for the cure, mitigation, treatment or prevention of disease. About Guillaume Maio, Guillaume Maio, currently serving as ADM’s Marketing Manager for the Pet Nutrition division for Europe, the Middle East and Africa, holds a bachelor’s degree in biochemistry and a master’s degree in organizational management. With 14 years of experience in the global industry of ingredients, animal nutrition and pet care, he has held key marketing roles in both B2B and B2C contexts. His career has taken him to work in France, South Africa and Italy, providing him with a diversified perspective and an in-depth understanding of international markets.

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