ISSUE FOCUS 36 FEED & ADDITIVE MAGAZINE December 2024 Joana Carneiro-Wakefield, Ph.D., Chief Executive Officer (CEO) of NutriLeads: “Benicaros® is well-positioned to address the growing demand for immune and gut health solutions in pets. With the global pet food market projected to reach $175 billion in annual sales by 2027, a key growth driver is the increasing demand for healthier, science-backed, humangrade, vegetarian, and sustainable ingredients. Benicaros aligns with all of these trends and complements dsmfirmenich’s science-driven microbiome offerings for the pet food industry.” NutriLeads, a Netherlands-based company specializing in the development of precision prebiotics, recently announced a collaboration with dsm-firmenich. In this collaboration, they will investigate the use of NutriLeads' innovative precision prebiotic Benicaros®, which has been used in humans to date and supports gut health, in companion animals. We interviewed Dr. Joana Carneiro-Wakefield, CEO of NutriLeads, to learn more about this innovative prebiotic, the details of the collaboration with dsm-firmenich and explore the potential of Benicaros for pets. Pointing out that the digestive and immune systems are similar between humans, dogs and cats, Carneiro-Wakefield expresses that these similarities are a source of inspiration for pet research. Joana Carneiro-Wakefield explains the details for our readers. Could you start by giving us an overview of NutriLeads? Who is your target audience, and what areas do you specialize in? NutriLeads is a science-based company specializing in the development of plant-derived, clinically proven precision prebiotics that improve human health. NutriLeads is based in Wageningen in the Netherlands, which is well known as the ‘Food Valley’ of the world. We work with dietary supplement and functional food and -beverage manufacturers to help them create innovative product offerings that enable better health, naturally. Our flagship ingredient, Benicaros®, is a pectin polysaccharide known scientifically as rhamnogaPETS ARE THE NEW TARGET FOR NUTRILEADS’ PRECISION PREBIOTIC INGREDIENT
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