ADVERTORIAL FEED & ADDITIVE MAGAZINE November 2024 57 drinking water) also reduces the risk of wasted product. Another advantage of the liquid form is its guaranteed consumption, precisely as it can be incorporated directly into drinking water, along with its proven digestibility. Lastly, liquid offers good bioavailability, whether used as a course of cure or for immediate results. BESPOKE, VALUE-CREATING LIQUID SOLUTIONS Herbarom, the French specialist in natural ingredients for animal feed, offers comprehensive support services including the co-creation of custom formulas adapted to the specific needs of each customer. Herbarom provides nine inspirational formulas to meet the main needs of the market: internal parasite risks, pulmonary or digestive risks, liver function support, immunity, stress, lactation support and urinary support. For example, Phyzolactem and Phyzopato are two flagship formulas in Herbarom’s range. The first, formulated with fenugreek and clove, boosts sow milk production, while the second supports liver function in cattle, pigs and poultry, thanks to a formula including dandelion, rosemary and choleretic plants. Herbarom factories produce 750 tonnes of products annually, and its inspirational formulas can be adapted to meet the specific needs of food supplement and premix manufacturers, whether in terms of sourcing, specification briefs (e.g. for compliance with organic farming), regulatory guidance, packaging or volume. About Anne Manubens With over 15 years’ experience in BtoBtoC marketing, Anne Manubens has worked successively for an organic cosmetics brand, in finance, in a communications agency and even for a seeds company, a career that naturally led her to Herbarom. Manubens has acquired a 360° approach to customer issues and problems, placing customers at the heart of strategic thinking to offer them the best possible experience. Her goal is developing solutions tailored for strategic markets like Animal Nutrition, Beauty & Fragrance and Flavours & Food.
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