MARKET REPORT FEED & ADDITIVE MAGAZINE October 2024 93 • Abbott Laboratories • Adisseo • ADM • Alltech • Amspro Biotech • Baolingbao • BASF SE • Beghin Meiji (Tereos S.A.) • Behn Meyer • BENEO GmbH • Biochem • BioResource International • Bio-Vet Inc. • Calpis Co. • Cargill • Danisco (IFF) • Dsm-firmenich • Evonik Industries • EW Nutrition • H. Wilhelm Schaumann • Impextraco • Jarrow Formulas • Kemin Industries • Kerry Group • Lallemand • Land O’Lakes • Life Products • Longlive • MIAVIT Stefan Niemeyer • Mitsui & Co. • Nestle • Novonesis • Novus International. • Nutreco (Selko) • Ohly • Orffa International • Phileo by Lesaffre • Provita Animal Health • Pure Cultures • Saideep Exports • Unique Biotech SOME SUPPLIERS IN THE GLOBAL FEED PROBIOTICS MARKET: can create challenges in terms of quality control, efficacy and consumer confidence. - Shelf-Life Limitations Probiotics are living microorganisms and their viability can be affected by factors such as temperature, humidity and storage conditions. Factors such as excessive heat, humidity and improper storage can affect the viability of probiotics and reduce their effectiveness. Therefore, ensuring the stability and shelf life of probiotic products throughout the supply chain is a significant challenge that also increases costs. - Limited Awareness While consumer awareness of the benefits of probiotics for human health is increasing, there is still limited awareness and understanding of the benefits and proper use of probiotics among animal farmers. This lack of knowledge may lead to under- or misuse of probiotic products, hindering market growth. - Regulatory Hurdles In some countries, obtaining regulatory approval for the use of new probiotic strains or formulations can be a time-consuming and expensive process. This can hinder different market entries and limit the availability of innovative products. - Competition from Alternative Products While probiotics offer a promising alternative to antibiotics, they may face competition from other antibiotic substitutes such as organic acids and essential oils. Similarly, there is competition from other feed additives such as prebiotics and enzymes that offer benefits for animal health and performance. Such alternatives may be lower in cost or perceived as more familiar by producers, which may limit the market share of probiotics. - Concerns about Efficacy The efficacy of probiotics can vary depending on factors such as the strain used, dosage and the specific conditions of the livestock environment. This variability may lead to inconsistent results and some animal breeders may be hesitant to adopt probiotics as a reliable feed additive. According to analysts, addressing all these challenges will be crucial for the continued growth and sustainability of the global feed probiotics market. Industry stakeholders can help overcome these barriers and unlock the full potential of probiotics in animal nutrition by investing in research and development, promoting standardization and increasing consumer awareness. MARKET SITUATION BY ANIMAL SPECIES In the global feed probiotics market, which is witnessing significant growth, specific applications of feed probiotics and market dynamics vary across different animal species. For instance, poultry is one of the largest consumers of feed probiotics. The use of probiotics in poultry feed is primarily due to their ability to improve gut health, increase feed efficiency, and reduce the incidence of diseases such as necrotic enteritis and coccidiosis. The growing demand for poultry meat and eggs and the need to
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