NEWS 18 FEED & ADDITIVE MAGAZINE October 2024 PetCo Group, one of the leading producers of premium pet foods based in the DACH region (Germany, Austria, Switzerland), and VAFO Group, one of the European market leaders in the premium pet segment, announced a new strategic partnership. The agreement brings together two successful family-owned businesses with a combined annual turnover exceeding 600 million euros, providing a solid foundation for sustainable growth in the DACH region. The partnership aims to leverage synergies within the two companies, expand their respective product portfolios, and strengthen their market presence. PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz. The alliance between PetCo Group and VAFO Group marks an important milestone for both companies, with PetCo Group bringing unique expertise in the distribution and marketing of pet products. Together, the companies aim to further expand their market position in the DACH region while promoting sustainable growth. Pavel Bouška, Chairmain of the board of VAFO Group, explains: “When it comes to our strategy for growth in the DACH region, the partnership with PetCo Group makes perfect sense. Together, we can leverage synergies to further strengthen our innovation capabilities, bring us even closer to our customers, and enrich our portfolio with strong brands.” According to Stefan Miklauz, managing director of PetCo Group, the new alliance will help shape the future of the pet industry: “With VAFO Group, we’ve gained a strong strategic partner who shares our values. Not only will this partnership help us expand our presence in the DACH region, it will also allow us to establish new standards for the pet industry as a whole.” Read more>> Premium pet food producer The Nutriment Company (TNC) acquired its 3rd pet food company of 2024: PETMAN. A brand of Hundt Tiefkühlprodukte und Dienstleistungen GmbH & Co. KG, PETMAN is one of the pioneers in the German Biologically Appropriate Raw Food (BARF) industry based in Wuppertal. Known for its innovative approach to natural pet food, the supplier offers a wide range of high-quality products for dogs, cats, fish and reptiles. With the acquisition of PETMAN, TNC aims to enhance its capabilities in this segment and further expand its reach in the German market. "Petman is a great company that, compared to many other competitors in the market, has always had a consistent focus on customer satisfaction rather than a purely product-oriented mindset. This fits perfectly with The Nutriment Company, where we combine both – vertically integrated operations and production capabilities, but always based on customer needs," says Anders Kristiansen, CEO of The Nutriment Company. Read more>> PetCo and VAFO Group unite for future of pet market Nutriment acquires its 3rd pet food company of 2024
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