NEWS FEED & ADDITIVE MAGAZINE September 2024 9 A company with a focus on innovation and manufacturing of natural botanical extract ingredients and solutions, Layn Natural Ingredients announced the launch of TruGro CARE Joint Health, a natural polyphenol-rich botanical extract solution designed for use in pet food, treats, and supplements. This innovative product aims to address the growing demand for natural solutions to support pet joint health. “Many products designed to promote joint integrity for our pet companions provide symptomatic relief by improving the range of motion or reducing discomfort,” said Jim Roza, Chief Scientific Officer at Layn Natural Ingredients. “However, these products contribute little to resolving the underlying causes of joint dysfunction. Causes such as inflammation, bone resorption, and cartilage loss are all contributory factors that can manifest into a loss of strength, motion, and quality of life. Our TruGro CARE Joint Health ingredient harnesses the power of polyphenols, demonstrated in numerous studies to inhibit oxidative stress, and thereby helping to address the root causes of joint discomfort and impairment.” The company states that TruGro CARE Joint Health contains a synergistic solution of three polyphenol-rich extracts from epimedium, pomegranate and mango leaf. These botanicals work together to support a healthy inflammatory response and to support bone, cartilage and muscle health. In its statement, Layn Natural Ingredients shares the following details about epimedium, pomegranate and mango leaf: - Epimedium is the source of a flavonoid called icariin. Icariin has been studied extensively to reduce bone resorption and promote osteoclast production to protect against bone loss. Icariin exerts anabolic effects in bone through the activation of estrogen receptors as researched in both animal and human studies Read more>> Layn Natural Ingredients launches additive ingredient for pet industry VIV Asia 2025, one of the premier international trade shows for the animal protein production and processing industry, is set to be the largest and most comprehensive edition in its history. Scheduled to take place from March 12-14, 2025, at the IMPACT exhibition centre in Bangkok, this event will feature expanded exhibition space, extensive expert knowledge, and enhanced digital platforms, the organizers announced. VIV Asia 2025 is led by a strong international team that combines Southeast Asian and global expertise to create the leading show for animal protein production. Tom Faulkner, the Senior Project Manager from VNU Europe, has been guiding the event's delivery over the past year. He works closely with show partners, media organizations, international exhibitors, and stakeholders to ensure a top-tier event. Bow Juntasing, Project Manager of VIV Asia 2025 from VNU Asia Pacific, is dedicated to ensuring the readiness and support of exhibitors. She connects stakeholders in Southeast Asia with global brands and invites prospective buyers and visitors to join this landmark event. Together, Faulkner and Juntasing lead a globally active team to deliver an unparalleled experience at VIV Asia 2025. Read more>> VIV Asia prepares for its largest edition yet
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