INTERVIEW FEED & ADDITIVE MAGAZINE September 2024 77 signs and technologies boost operational efficiency and lower total ownership costs," Marcel Franitza points out. “This streamlined approach to project coordination enhances the customer experience by providing a single point of contact for their feed operations.” COLLABORATION AS A CORE STRATEGY At the heart of ANDRITZ's approach is collaboration, working closely with customers to develop solutions that meet their specific needs and objectives. "We engage in deep conversations with our customers, thoroughly understanding their requirements before crafting the most suitable solutions," Franitza explains. “This method ensures that our solutions are perfectly aligned with the customer’s operational realities and strategic goals.” ANDRITZ also addresses the unique challenges of different regions by offering customized solutions supported by a global network and local expertise. "A standardized approach doesn’t work in our industry. We tailor our solutions to meet the specific needs and conditions of each project, ensuring alignment with regional demands,” Franitza notes. “For example, last year we introduced an engineering approach tailored for regions with limited resources through our Modular Plant Solutions.” “Our modular plant solutions provide added flexibility and value, especially for businesses entering new markets. The focus is on practical benefits during the construction phase. By reducing crane time from 90 days to just 7 days, modular plants represent a significant improvement in efficiency and cost savings for our customers, all while ensuring operational excellence across the value chain,” Marcel Franitza adds. “This is a clear example of how smart engineering can deliver real-world advantages by accelerating operational setup.” DRIVING INNOVATION WITH AUTOMATION & DIGITALIZATION ANDRITZ is dedicated to future-proofing its solutions by integrating scalable technologies and ensuring compliance with upcoming industry standards.
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