NEWS FEED & ADDITIVE MAGAZINE September 2024 117 The U.S. Soybean Export Council (USSEC)’s Soy Excellence Center (SEC) India and Karnataka Poultry Farmers and Breeders Association (KPFBA) signed a Memorandum of Understanding (MoU) to accelerate work-force training and capacity building within India’s rapidly growing poultry sector. Reflecting on the significance of this partnership, USSEC’s CEO, Jim Sutter offered, “The foundation of our success with USSEC’s Soy Excellence Centers is in collaborating with industry experts. I am confident that this MoU between USSEC and KPFBA will open new avenues of innovation, progress and productivity for India’s poultry industry.” Aligned with Prime Minister Narendra Modi’s ‘Skills India’ initiative, this MoU aims to create opportunities for young protein professionals in India to advance in their careers, have access to a global curriculum and be future-ready while producing more sustainably. With 68% of its population in the 15-64 age group, the opportunity to harness the nation’s economic dividend seems promising. Having a shared vision of developing the next generation of protein professionals, KPFBA and USSEC’s SEC MoU will lay the foundation for continuous learning, knowledge sharing and boosting the progress and economic growth of the poultry industry. Read more>> USSEC signs MoU to enhance India’s poultry industry One of the global leaders in insect production, Innovafeed announced two strategic partnerships with the US pet food companies Jiminy’s and Arch for the rollout of its Powered by Hilucia™ co-branding on Jiminy’s Good Grub Dog Food and Arch’s Insect and Plant Recipe Dog Food. According to Innovafeed’s statement, these new collaborations, launched at Superzoo, one of North America’s premier pet retail events, mark a significant milestone in the company’s journey. Products featuring the Powered by Hilucia™ label will be available on Jiminy’s and Arch’s websites, Amazon, and throughout major pet food retailers. Hilucia™, a portmanteau of Hermetia illucens, the scientific name of the Black Soldier Fly, is Innovafeed’s brand for sustainable and performant ingredients for animal and plant nutrition that was soft-launched earlier this year. According to Innovafeed, Hilucia™ represents the convergence of the company’s pioneering industrial technology combined with the natural properties of an incredible insect that bring high-qualitative nutrition. The Powered by Hilucia™ label is therefore becoming a seal of performance, sustainability, and precision, the company claims. The front-of-pack label is designed to raise awareness about the benefits of Innovafeed’s model, including the lower environmental impact —requiring at least 50% less greenhouse gas emissions compared to traditional protein and oil sources—and the superior nutritional profile of the Hilucia™ Protein and Oil for Pets products, which contain 60% protein and essential fatty acids for optimal pet health, respectively. Read more>> Innovafeed partners with pet food companies for Hilucia label
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