NEWS 114 FEED & ADDITIVE MAGAZINE September 2024 A division of Colgate-Palmolive and one of the global leaders in science-led pet nutrition, Hill’s Pet Nutrition announced a significant investment in Kansas State University's College of Veterinary Medicine with the creation of an endowed small animal clinical nutrition professorship. This $1-million gift, spread over five years, will support the appointment of a distinguished faculty member who will teach critical small animal nutrition courses and conduct innovative research in the field. The professorship, officially named the Hill's Pet Nutrition Clinical Nutrition Professorship, is designed to enhance the educational experience of veterinary students and contribute to the advancement of veterinary nutritional science. Hill’s points out that this initiative underscores its long-standing commitment to improving the health and well-being of pets through education, research, and practical application. "The new endowed professorship builds on the legacy of an exemplary veterinary medicine program Kansas State University is already known for," says Dr. Jolle Kirpensteijn, Hill's Global Chief Veterinary Officer. "It's important that vet students receive comprehensive education in pet nutrition, which will be a critical aspect of promoting lifelong overall health in pets. We look forward to a continued partnership to create a future generation of veterinarians, fully knowledgeable and confident in making nutritional recommendations." Read more>> Hill's Pet Nutrition invests $1 million with animal clinical nutrition professorship US-based pet food ingredients supplier Scoular and Seadling formed an exclusive agreement to offer North American pet food manufacturers a first-of-its-kind ingredient to improve pet health, fermented dried seaweed powder. Scoular is one of the leading domestic suppliers of pet food ingredients. Seadling is a Borneo-based company that produces the powder using proprietary technology. Seaweed, often praised as nature’s superfood, is an emerging pet food ingredient because of its health benefits. Nearly 70 percent of pet food purchasers are interested in treats or toppers that promise functional health benefits, according to Mintel’s US Pet Food Marketing Report. Dr. Birdie Scott Padam, Head of Product for Seadling, says the seaweed powder offers many benefits, including: • Aiding skin, coat, gut, and dental health and supporting brain function, bone development, and cardiovascular health. • Offering essential minerals and vitamins, including vitamin K2 and potassium, which pet diets often lack. • Providing binding capabilities and manufacturing compatibility, helping manufacturers to create consistent, clean-label products. “Pet parents increasingly are seeking pet food that boosts pet health and vitality,” expresses Evan Ibach, Senior Merchant for Scoular Pet. “Seadling and Scoular are excited to bring this ontrend ingredient to North American manufacturers.” Read more>> Scoular and Seadling offer fermented dried seaweed
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