NEWS 90 FEED & ADDITIVE MAGAZINE August 2024 Petbuddy Group (PBG), a leading consortium of super-premium pet food brands based in Stockholm, Sweden, announced its latest strategic acquisition: Thrive Pet Foods. Founded in 2018 with its flagship brand Buddy Pet Foods, PBG has rapidly grown to become a major player in the pet food industry, now having a portfolio of eight premium brands. PBG points out that the acquisition marks a significant milestone in its ambitious journey to build a global portfolio of market-leading pet food brands. At the core of PBG’s philosophy is a commitment to providing high-quality, natural pet food products. Each brand under the PBG umbrella adheres to stringent standards, ensuring that only the finest, natural ingredients are used, the company explains. Thrive Pet Foods, with a market presence spanning over 20 years, is cherished by European customers for its exceptional quality, consistency, transparency, and brand values, PBG points out. According to the company's statement, known for its unparalleled product quality, Thrive has built a loyal customer base who trust the brand’s commitment to high standards. Thrive, already one of the European market leaders in freeze-dried products, brings a robust portfolio of wet cat and dog food to PBG. The integration of Thrive into the PBG family is set to accelerate the brand’s growth and reach, leveraging PBG’s extensive network of leading global retailers. Read more>> Alltech, one of the global leaders in animal nutrition and agriculture, signed a collaborative agreement with Tobermore Concrete, CEMCOR and Road Safety Contracts to become a partner in the Mid-Ulster Biorefinery and Circular Economy Cluster, facilitated by the Centre for Competitiveness and supported by the Centre for Advanced Sustainable Energy (CASE) at Queen’s University Belfast. The cluster aims to construct a 10-megawatt biomethane facility in Northern Ireland and play a pivotal role in the development of biorefineries throughout the region. Alltech will utilize its fermentation expertise to help optimize biogas production and, with its biochemical methane potential (BMP) labs, will advise producers on how to generate renewable energy from agricultural animal waste. “Alltech has been focused on sustainability since its founding, guided by our ACE principle which committed all our endeavors to seek the benefit of the Animal, Consumer, and Environment. This principle is more relevant today than ever, particularly with anaerobic digestion, as we take action to advance our purpose of Working Together for a Planet of Plenty™,” said Dr. Patrick Ward, Europe and Asia-Pacific Applications Manager at Alltech. “By utilizing animal waste, we aim to drive innovation to create more renewable biomethane for the consumer and reduce the usage of fossil fuels, which is paramount for reducing our global carbon footprint and GHG emissions, thus benefiting the environment.” Biogas production from anaerobic digestion is well established in Northern Ireland, and biomethane is set for accelerated growth across the island. Read more>> Swedish consortium PBG acquires Thrive Pet Food Alltech to advise on renewable energy generation from agricultural animal waste
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