MARKET REPORT 86 FEED & ADDITIVE MAGAZINE August 2024 FACTORS SUPPORTING MARKET GROWTH There are several main factors supporting the growth of the global feed prebiotics market, with the first one being the growing interest in animal proteins. According to experts, with the increase in world population, the demand for milk, meat, and eggs is also increasing. This has led to increased livestock farming and farmers focusing on maximum productivity and welfare of their animals. However, the fact that prebiotics help reduce stress and weakened gut health that can result from high-intensity production practices makes them an important choice among farmers. Growing awareness and demand for animal health and welfare is another factor supporting the market. Prebiotics can help improve animal health by maintaining a good gut microbiota and reducing the use of antibiotics, thus easing major consumer concerns about animal welfare. Governments are also setting increasingly high standards for animal welfare that can be achieved with prebiotics, thereby helping farmers to meet such rules. Restrictions on the use of antibiotics in animal feed may be the most important factor supporting the growth of the feed prebiotics market. The overuse of antibiotics in animal nutrition has become a major threat to public health by causing antibiotic resistance. Many countries are implementing threshold regulations in this regard, which is increasing the demand for feed additives, such as prebiotics, that improve animal health and do not promote antibiotic resistance at the same time. FACTORS LIMITING MARKET GROWTH Analysts point to increasing market dependence on probiotics and stricter regulatory controls as the restraining factor for the growth of the feed prebiotics market. These are some of the factors that could slow down the growth of the market by 2030. MARKET SITUATION BY ANIMAL TYPE Prebiotics are most widely used in poultry production. Increasing investments in the poultry sector and high demand for poultry products such as chicken meat and eggs are increasing poultry populations globally. The shift towards poultry products is attributed to the African Swine Fever outbreak and rising prices of other meats such as pork. According to a report by Mordor Intelligence, China, which accounts for 40% of global poultry production today, has more than 900 million laying hens and its largest laying poultry breeding center can raise 60 million chicks per year. The poultry industry in the Middle East region is also expected to witness significant growth over the period of 2023-2029. Some companies in Saudi Arabia are investing over USD 1 billion to establish new farms. As a result of growing demand for poultry products and increasing investments in the sector, there is expected to be a significant increase in poultry feed production. This, in turn, is expected to drive the demand for feed additives and feed prebiotics in the global market over the forecast period. Another important area for prebiotics is aquafeeds. Due to the expansion of aquaculture on a global scale, the demand for feed is increasing rapidly, leading to increased production of compound feed. According to a report by Mordor Intelligence, compound feed production increased by 13.1% in 2022 compared to the previous year, while fish feed production increased by 46.3% between 2017 and 2022. This increase in feed
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