SUSTAINABILITY FEED & ADDITIVE MAGAZINE August 2024 67 “Using less resources, improving production and producing less waste translates to better profitability for broiler and breeder operations. The Zinpro team partners with producers to create a more efficient system that encourages poultry sustainability and thereby positively impacts bird health, welfare and performance.” Poultry remains a critical in-demand protein source as the global population continues to grow. As the need to produce safe, quality chicken increases, conversations about sustainability are making their way to the forefront. Consumers desire a sustainably sourced product that is raised ethically. As the industry continues to explore sustainable options for poultry production and management, implementing solutions that drive animal efficiency, enhance poultry welfare and sustainability will be key to linking sustainability and profitability together. BALANCING SUSTAINABILITY WITH POULTRY PRODUCTION AND MANAGEMENT DEMANDS It’s often thought that productivity and sustainability work against each other. In reality, sustainable practices create an opportunity for optimizing productivity, which enriches the social, environmental and economic fabric of the communities that constitute the poultry industry. For social sustainability, broiler and breeder operations need to provide enough high-quality, safe protein to feed the population. The poultry industry should also consistently provide a dependable product, through a supply chain that works more efficiently with less disruptions. To preserve the environment, poultry production systems also need to focus on managing waste and using less water, land and energy resources. With a more efficient system, birds can more easily utilize inputs and help us be better environmental stewards. We know an efficient system cannot be maintained if it is not profitable. That is why economic sustainability also needs to be considered. Sustainable solutions need to promote continuous improvements that lead to both economic growth and a responsible impact on animals’ and people’s health and wellbeing. Finally, as we work to implement more efficient and profitable systems, the wellbeing of the birds needs to remain a priority. If poultry welfare standards are not met, broilers and breeders can become less productive and produce an end-product that does not meet consumer expectations. SUSTAINABLE POULTRY PRODUCTION: BROILERS AND BREEDERS Dr. Raquel Burin Technical Account Manager Zinpro® Corporation
RkJQdWJsaXNoZXIy MTUxNjkxNQ==