NEWS FEED & ADDITIVE MAGAZINE July 2024 93 Novus unveils new sales manager supporting dairy farmers Martin Behr, DVM, joined Novus as the new sales manager serving dairy customers in the DACH region (Germany, Austria, and Switzerland). With his extensive background, Dr. Behr brings more than sales pitches to customers. “We’re very glad to have Martin join the Novus dairy team in Europe,” says Regional Sales Manager for Dairy in EMEA Freek van Essen, DVM. “His extensive experience in dairy over the last 20 years enables him to provide advice on a full range of situations or challenges. He is not only a dairy expert, but is also customer-focused and able to respond fully to the needs of the customer.” With degrees in veterinary medicine from VetMed University of Budapest (Hungary), the University of Giessen (Justus-Liebig-Universität Gießen in Germany), and the University of Veterinary Medicine Hannover (Stiftung Tierärztliche Hochschule Hannover in Germany), Dr. Behr’s extensive knowledge in ruminant physiology, reproductive health and udder health allows him to provide a more comprehensive perspective on challenges and solutions in the dairy barn. “Dairy farmers in Germany don’t want to be reactionary,” Behr says. “If you are reacting to a problem, it’s already costing you time, energy, and money. Future-oriented farmers understand that healthy cows are high-producing cows. My goal is to help farmers optimize the health and performance of their herds, making them proactive instead of reactive.” Read more>> Dr. Martin Behr CATC changes its name to Onda The Center for Aquaculture Technologies Canada (CATC), a contract research organization dedicated to unlocking the answers to aquaculture's most pressing challenges, announced an exciting rebranding initiative that marks a significant milestone in the company’s evolution. At the core of the rebrand is the change in the company name to Onda, which means wave in Latin, embodying their commitment to sustainable research that creates positive ripple effects across the sector. The new logo cleverly links the letterforms in the Onda name with a subtle wave symbolizing the dynamic nature of water and reflecting Onda’s commitment to adaptability and innovation. This design creates a meaningful link between the past and future, paying homage to Onda's history while paving the way for its future evolution, according to the company. The new company name and rebrand comes on the heels of the recent spinoff from their US parent, The Center for Aquaculture Technologies (CAT), announced May 28, 2024. Onda will maintain alignment with their sister company CAT, and continue to be an integral part of the Cuna del Mar portfolio. While operating under separate governance and management structures, both companies remain focused on collaboration and delivering high-quality, industry leading service standards. Read more>> Myrna Gillis
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