INTERVIEW FEED & ADDITIVE MAGAZINE July 2024 67 NUQO appears to have quickly established a global sales network. Could you elaborate on that? How have the new affiliates contributed to exploring new markets? Together with our leadership team, we bring a solid and diverse experience and networks. Besides, we have successfully turned some of challenges into opportunities with customers, seeking new and independent suppliers and innovative technologies. And we focused on some strategic markets: substantial potential, good dynamic and opportunities with exceptional professionals. Affiliates in regions like Thailand, Mexico, and India play a critical role in our growth, serving as regional hubs. This strategic positioning has been a significant factor in our remarkable expansion. However, even with our global reach, we remain humble and acknowledge that our organization has not yet reached its full maturity in some major markets, indicating room for improvement. Our strategy is clear, and our organization remains flexible, laying the groundwork for exciting new developments with new partners to join our venture. Could you describe the portfolio and technologies of NUQO? How has the NUQO product offering become more diversified? Any insights on the R&D pipeline? Our portfolio of flagship products has been developed utilizing advanced manufacturing technologies, such as micro-encapsulation or agglomeration, and exclusive molecules with some specific sourcing. Our best-seller products include NUQO NEX, SAFE, YUMMY which aim at supporting gut health and enhancing animal performance with a very clear positioning, for instance to improve performance and profitability of operations, to tackle specific health challenges or to secure early performance of young animals. Developing in-house expertise in manufacturing technologies, has been crucial for us to create products, such as NUQO RED, our most recently launched product onto the market that aim at mitigating the impact of environmental conditions. We manage our pipeline with a clear philosophy: our resources are focused on a limited number of strategic projects with clearly defined expectations, enabling us to deliver high-quality science efficiently with fast & agile decision process. We focus on few themes based on customers’ feedback: address specific challenges with more sustainable solutions, reduce environmental impact while enhancing performance, or develop new manufacturing and bioprocessing technologies. You argue that NUQO took leadership in the field of micro-encapsulated phytogenics and phycogenics, what are your current thoughts on the phytogenic feed additives market? Over the past decades, the phytogenics feed additives market has grown with evolving regulations, changing consumer expectations, and advancements in research. Really: Kudos to the pioneers who spearheaded this movement in the late 20th century! In contrast, recent years have seen some business consolidation, resulting in a noticeable slowdown in innovation and the launch of ‘green’ solutions with opaque formulations and bold claims but limited evidence and transparency. To navigate this landscape, NUQO decided to address transparently customers' fundamental needs. NUQO©NEX is a good example of this approach and is likely the most accomplished technology in this field today. We present clear information regarding the composition of our products, our manufacturing technologies and its impact on stability or release in the gut, with comprehensive research data and publications, providing clear insights to our customers for their business. It is based on strong expertise & investments, we can openly explain in detail to our customers. In return, this creates a strong trust with our customers who feel they can safely collaborate and create value with us. This is a simple, differentiating, and fundamental aspect underlying the sustainable or long-term growth of NUQO. Additionally, NUQO invests in research on phycogenics (from marine algae). Can you elaborate? This is a cornerstone of our strategy. There is extensive research on 'phytogenics' (from the Greek
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