INTERVIEW 66 FEED & ADDITIVE MAGAZINE July 2024 Ewenn Helary, CEO of NUQO: “Affiliates in regions like Thailand, Mexico, and India play a critical role in our growth, serving as regional hubs. This strategic positioning has been a significant factor in our remarkable expansion. However, even with our global reach, we remain humble and acknowledge that our organization has not yet reached its full maturity in some major markets, indicating room for improvement. Our strategy is clear, and our organization remains flexible, laying the groundwork for exciting new developments with new partners to join our venture.” NUQO, a French company that develops natural ingredients and feed additives to improve animal performance and health, is a very new and dynamic company founded in 2020. Increasing its brand recognition in the market, product visibility and its presence worldwide in a short time, the company recently announced its NUQO India affiliate. Ewenn Helary, CEO of NUQO who continues his journey with brand-new objectives, emphasises that NUQO focuses on addressing specific challenges with more sustainable solutions based on feedback from its customers, such as reducing environmental impact while improving performance or developing new production and bioprocessing technologies. Ewenn Helary explains the structuring process of NUQO, how far the company has come, its products, future objectives and its claims in the phytogenic feed additives market for our readers. Mr. Helary, how is NUQO performing today? Could you share some recent milestones achieved by your business? 2024 is shaping up to be promising. Our growth has continued and even picked up pace. Operating in a B2B and technically driven market, we often find that securing large deals can take longer than anticipated. However, our persistent efforts are paying off. Even in a complex market, our customers recognize our expertise and its relevance in enhancing their operations. Our brand recognition is increasing, and our exclusive technologies are gaining visibility. I would like to thank our technical team for consistently demonstrating the value of our technologies, and our entire team for enabling the expansion of our business, exemplified by the opening of our affiliate ‘NUQO India’ recently. FRENCH FEED ADDITIVE COMPANY NUQO EXPANDS WITH NEW AFFILIATES
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