ARTICLE FEED & ADDITIVE MAGAZINE July 2024 65 To discover at 12th -15th November Messegelände Hannover Booth C36 Hall 22 FRENCH EXPERT OF NATURAL INGREDIENTS FOR ANIMAL FEED Vegetable extracts Tailor-made formulations and blends Technical and regulatory support + Powder and liquid expertise ity meat in organoleptic and nutritional terms, thus meeting consumer expectations. Consumers now eat less but better (in Europe, between 25% and 42% of consumers claim to be flexitarian) and are seeking to return to a more natural diet which offers greater reassurance with regard to product origin and traceability. Guaranteed traceability and sourcing right up to the end product is thus key in choosing partners. As an ambassador for naturalness, working closely with the farming world, Herbarom is a reference in controlled sourcing and natural ingredients. This expertise ensures product effectiveness and safety as well as efficient supply chain management, for guaranteed ingredient traceability and compliance. Herbarom is also Feed Chain Alliance-certified. Lastly, because working on value-creating projects is core to our approach, Herbarom co-develops tailored solutions with its client partners. These solutions meet the specific briefs, whether conventional or biological, of partners ranging from service companies to pre-mixers, distributors, animal feed producers and integrators. While the aim of sensory additives is to enhance palatability and appeal, their naturalness also contributes to animal well-being, which in turn has a positive impact on consumers’ overall perception. About Anne Manubens With over 15 years' experience in BtoBtoC marketing, Anne Manubens has worked successively for an organic cosmetics brand, in finance, in a communications agency and even for a seeds company, a career that naturally led her to Herbarom. Manubens has acquired a 360° approach to customer issues and problems, placing customers at the heart of strategic thinking to offer them the best possible experience. Her goal, developing solutions tailored for strategic markets like Animal Nutrition, Beauty & Fragrance and Flavours & Food.
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