ARTICLE FEED & ADDITIVE MAGAZINE July 2024 63 “As components of an adapted, balanced diet, plant-based ingredients contribute both to animals’ well-being and their productivity. As feed constitutes the most significant cost in animal nutrition, it is also essential to avoid non-consumed rations and therefore waste. Animal feed can represent up to 70% of production costs for farmers.” Key ingredients in animal nutrition, and for livestock in particular, the aromatic properties of sensory additives help to enhance feed palatability. By extension, they also contribute to ration optimisation, in addition to cost control and animal well-being more generally. Herbarom, a French expert in natural ingredients for animal nutrition, has always understood the major role of plant extracts. The company thus develops a vast range of natural ingredients and solutions to meet the specific dietary needs of livestock (poultry, cattle and pigs). Plant extracts, tailor-made formulations and blends presented in solid and liquid form: the recognised properties of Herbarom’s ingredients and solutions contribute to animals’ general well-being while meeting the increasingly specific demands of end consumers. OPTIMISING FEED INTAKE WITH SENSORY ADDITIVES While appetence refers to the appeal of a feed ration, palatability implies a notion of taste and texture and is aimed at making feed tastier for livestock. In this regard, the use of plant-based ingredients to enhance both appetence and palatability plays a key role for several reasons. It helps to optimise feed intake and the conversion rate from a dual perspective, i.e. meeting the nutritional needs of livestock and avoiding waste to thus optimise costs. As components of an adapted, balanced diet, plant-based ingredients contribute both to animals’ well-being and their productivity. As feed constitutes the most significant cost in animal nutrition, it is also essential to avoid non-consumed rations and therefore waste. Animal feed can represent up to 70% of production costs for farmers. Sensory additives are also a leading factor in regulatory compliance while providing breeders with solutions to optimise productivity and profitability. Herbarom has proven expertise in the animal feed market, thanks in particular to its know-how with regard to human nutrition and phytotherapy. A pioneer in plant extraction, distillation and the production of tailor-made ingredients, Herbarom ENHANCING FEED PALATABILITY WITH SENSORY ADDITIVES Anne Manubens Group Marketing Director and Sales Director Herbarom Laboratoire
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