SUSTAINABILITY 62 FEED & ADDITIVE MAGAZINE July 2024 business one. As consumers increasingly demand ethical and environmentally friendly products, companies that adopt the strategies outlined in the PSC Blueprint will be well-positioned to meet these expectations and lead the way towards a more sustainable world. The pet food industry's potential to support and promote sustainable animal protein production is immense. By embracing the PSC Blueprint's guidance, companies can make meaningful strides toward sustainability, setting a standard for other sectors within the global food system. The journey toward responsible sourcing is a collective effort, and with the right tools and commitment, the pet food industry can lead the way in building a more sustainable world. By taking these steps, the pet food industry can not only reduce its negative impacts but also enhance its positive contributions to the environment, society, and animal welfare. The PSC Blueprint provides a clear path forward, offering practical solutions and inspiring success stories to guide the way. Together, we can create a more sustainable and ethical future for all. Beef Cattle Deer Sheep (Lamb) Broiler Chickens Egg Laying Hens Turkey Pigs KEY SEVERE SIGNIFICANT MODERATE MILD TO NONE Salmon GHG Emissions MATERIAL ISSUES AND RISKS Ecosystem Conversion - Practice Ecosystem Conversion - Outcome Biodiversity Loss Water Consumption Water Pollution MONOGASTRIC RUMINANTS About Jim Lamancusa Jim Lamancusa is the Executive Director of the Pet Sustainability Coalition, which has 200+ members and focuses on helping individual companies and the industry overall become more sustainable. Lamancusa joined PSC with over 20 years of experience in sales, marketing and sustainability. He holds an MBA in Management and Marketing and multiple certifications in sustainability. He is an avid outdoorsman and loves mountaineering, climbing, rafting and a good book by the riverside.
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