ISSUE FOCUS FEED & ADDITIVE MAGAZINE June 2024 43 birds are exposed to high temperatures, they do not only suffer from heat. Their body also produces more free radicals. Those are real troublemakers which can do a lot of harm to an organism by damaging cells and tissues. This is nothing to trifle with! In chicken, for instance, this can lead to a wide range of symptoms, from severe appetite and weight loss to abnormal or even aggressive behaviour to digestive issues, poor growth and higher susceptibility to illnesses. Vitamin C is among the best agents to help neutralize these free radicals, thereby reducing the risk of cellular damage. Second, magnesium plays an important role in regulating body temperature, and it is also involved in the production of energy. During periods of high heat, birds require more energy to maintain their body temperature and stay hydrated. Magnesium supplementation can support this increased energy demand. MagPhyt WS has one of the best magnesium sources of all: Mg citrate is highly bioavailable, which means they can be easily absorbed from the digestive system and used by the cells and tissues in the body. And third, phytogenics, also known as plantbased additives. They have a number of beneficial effects on poultry performance and health. One of the ways that phytogenics can support poultry during heat stress is by helping to reduce stress and promote relaxation. MagPhyt WS has extra phytogenic components that make it more than just an ordinary magnesium-based stress relief: Liquorice root and the additional stress component lavender. Liquorice has long been known for its immune-supporting effects, while Lavender contains a number of compounds with calming effects on the nervous system. For hundreds of years, humans have been using it as a strong and effective stress relief. Its soothing scent and its distinctive taste add up to a unique combination of fast and natural support. SEE IT, SMELL IT, TASTE IT MagPhyt WS is a novelty. A high-speed antistress agent whose effect you can not only see, but also taste and smell. And so can your animals. The product’s white powder has been carefully manufactured to dissolve immediately and distribute evenly in the water. Once dissolved, the calming scent of lavender fills the air while the anti-stress ingredients do their work. The animals appreciate the fresh taste and will soon visibly calm down. There is no need for feed replacements or changes. It can be safely used, as long as the usual and, especially at high temperatures, necessary hygiene procedures are followed in the drinking system. About Anne Möddel Anne Möddel is Team Manager Technical Sales at Dr. Eckel Animal Nutrition GmbH & Co. KG, Germany. With a background in pig farming and a master’s degree in agricultural sciences at the University of Bonn, Möddel brings extensive expertise to her role. She regularly conducts technical trainings and workshops and engages in international conferences.
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