NEWS FEED & ADDITIVE MAGAZINE June 2024 13 The number of cat owners continues to rise, as a staggering 59 percent of all “pet parents” now own a cat, with more than one-third owning more than one. This growth can be attributed to cats fitting seamlessly into modern pet parents’ busy and urban lifestyles. Cats, and their devoted owners, were the focus of a recent survey by Cargill, which found that nearly 75% of cat parents look for their cat’s food to help address specific health challenges. While these consumers believe cat food plays an important role in supporting their pet’s health, only 40% reported being satisfied with the current offerings on the market - fueling growth opportunities for pet product makers. “The pet food market has traditionally revolved around dogs, but with the number of cat-loving households rapidly on the rise, it’s clear that cats are having a moment – and brands are taking notice,” says Chad Wethal, Senior Global Marketing Manager, Pet & Lifestyle for Cargill’s Animal Nutrition business. “A noticeable gap exists between what is currently on the market and what cat parents are looking for, opening the space for new solutions like postbiotics that can deliver the science-backed health benefits they are seeking.” Read more>> Pet parents expect their cat's food to help address health challenges Superior & Sustainable Animal Feed Solutions We build equipment that just runs. CPM is the world’s leading provider of innovative and automated solutions for new equipment and aftermarket.
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