NEWS 92 FEED & ADDITIVE MAGAZINE May 2024 FEFAC and ITC announced that the first schemes offering responsible soy products to the European feed market successfully passed the independent ITC benchmarking process against the updated FEFAC Soy Sourcing Guidelines 2023. Amaggi Origins Field, CARAMURU Sustentar Programme, Cefetra Certified Responsible Soya Standard, COFCO International Responsible Agriculture Standard and RTRS (Round Table on Responsible Soy) have become the five schemes that have been benchmarked and published on the dedicated FEFAC benchmarking online tool on ITC Standards Map. There are more schemes undergoing the benchmarking process, meaning more results will be presented in the future. “I am pleased that the first schemes have passed the benchmarking exercise against our updated Soy Sourcing Guidelines and am looking forward to further results," said Pedro Cordero, FEFAC President. "While we are still fully engaged with our value chain partners on the implementation of the EU Deforestation Regulation, it is good to show our continued commitment to delivering on the ambition to provide market transparency on the availability of soy that is free from conversion of natural ecosystems and covering a broad spectrum of sustainability credentials.” Read more>> Novus, a company with a focus on innovative, advanced technology to help protein producers, announced Rajeev Murthy as senior director & managing director of Asia beginning April. Murthy will shape and steer the intelligent nutrition company’s strategy in this market. “Rajeev comes to Novus with more than 25 years of industry experience,” says Sr. Vice President and Chief Commercial Officer Ed Galo. “Along with his positive track record for driving commercial success, employee engagement and talent development, we are confident in his ability to elevate our presence and enhance our strategic initiatives across Asia.” Originally from India, Murthy says luck brought him to the animal agriculture industry, but he’s made it his life’s career “for the difference one can make in improving access to healthy and safe protein.” When it comes to supporting poultry, swine, and dairy producers in Asia, Murthy says customer profitability is key. “For poultry, driving profitable growth while being mindful of changing customer needs where sustainability and antibiotic use are concerned is important,” Murthy reflects. “For swine, we need to investigate ways to return to a profitable operation in a world that is still impacted by challenges resulting from African Swine Fever. With dairy, we can show how to drive efficiency in the operation.” As part of Novus’ goals to deliver solutions closer to the customer, Murthy will be based out of the company’s office in Bangkok, Thailand. Read more>> First schemes offering responsible soy products pass independent ITC benchmarking process Rajeev Murthy named Novus Asia Business Director Rajeev Murthy
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