NEWS FEED & ADDITIVE MAGAZINE May 2024 13 German biotech startup MicroHarvest teamed up with animal-free pet food producer VEGDOG to unveil first-of-itskind microbial protein dog treat. The novel treat was presented to the pet food industry on May 6th at the 2024 Pet Food Forum taking place in Nuremberg (Germany) during Interzoo Europe. The innovative VEGDOG Pure Bites snack, which is a first for the dog food market in Europe, combines the new microbial protein from MicroHarvest with tasty potato and apple pomace. The companies state that thanks to its hypoallergenic properties, it is particularly suitable for dogs that cannot tolerate conventional protein sources. The high tolerance and digestibility as well as the delicious taste make it the first choice for dogs with severe intolerances and allergies. This also makes VEGDOG Pure Bites interesting for use in veterinary practice, according to MicroHarvest and VEGDOG. MicroHarvest emphasizes that its microbial ingredient footprint, at 1.4 kg CO2 equivalent per kilogram of product, offers a sustainability edge equal to insect proteins and significantly surpassing that of plant-derived proteins. Pet food has been a focus application market from the onset for MicroHarvest. It recently partnered with a Wageningen University master’s program to conduct the first acceptance study for microbial protein amongst dog owners in the UK and Germany, countries that represent two of the largest premium dog food and treats markets in Europe. Read more>> First-of-its-kind microbial protein-containing dog treat launched Supplant D Late finisher performance • Coping with late finisher stress • Reduced feed cost by reducing FCR by 2,6% • Faster growth with 4,2% additional ADG agrimprove.com Ambitine®
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