Feed & Additive Magazine Issue 3 April 2021

NEWS 8 FEED & ADDITIVE MAGAZINE April 2021 A BN, part of AB Agri, Britain’s leading man- ufacturer of pig and poultry compound ani- mal feed, has announced it intends to build a state of the art animal feed mill in the East of England, as part of an on-going investment programme set to transform the UK agricultural industry. In a huge positive move for the sector, ABN’s ambitious programme represents a scale of invest- ment never seen before within the compound ani- mal feed industry. The investment aims to provide a sustainable solution for an industry currently close to capacity, as it tries to keep pace with the rising demand for animal feed. With the UK population estimated to reach 77 million by 2050, it is projected that chicken and pig production will need to expand, to meet the in- creased demand for protein products. ABN plans new 1 million tonne animal feed mill ABN has announced it intends to build a state of the art animal feed mill in the East of England. The new 1 million tonne ‘super-mill’ represents a scale of investment never seen before within the compound animal feed industry. Cherkizovo Group taps into the meat snack market P ilot sales of Cherkizovo Premium meat snacks are set to start this spring, with mass market sales in the Russian retail segment scheduled for autumn. The product mix was developed based on consumer preferenc- es and broken down into three groups: pork, chicken and turkey snacks. Meat snacks are made of cured and dried meat and intended as an easy solution to satisfy mild hunger. According to recent stud- ies, sales of meat snacks in Russia have increased by roughly 30% per year, with growth rates set to remain high going forward. In line with market demand, Cherkizovo Premium snacks come in the form of long thin cured sausages (fuet). They are produced from natural spices and top quality meat supplied from the Company’s own farms. The snacks contain no soybeans or ge- netically modified organisms. Research shows that people aged 26 to 40 with above-average in- come are the main consumers of snacks in Russia. According to Ipsos data, most often they eat meat snacks while watching films (51%), as a way to fill up in be- tween meals at home (47%) and outside (40%). People also use snacks as a quick meal while they are out enjoying nature (con- sumption frequency of 36%) or at work/classes (23%). Cherkizovo Group, Russia’s largest meat producer, will launch the sale of its new meat snack product range in spring marketed under the rapidly growing Cherkizovo Premium brand. With double-digit growth rates, this product category is gaining momentum among Russian consumers.