NEWS FEED & ADDITIVE MAGAZINE April 2024 91 Meatly creates world’s first lab-grown cultivated chicken for cats De Heus to restructure management style Co and Koen de Heus have co-held the position of CEO of the family business, De Heus Animal Nutrition, since 2007. Aiming to continue to grow in a sustainable manner, the family business announced that it will make several changes to the its governance model in order to do so. Switching to a new governance model as of January 1, 2025, De Heus Animal Nutrition at present has a so-called “two-tier board model”. This model has a Board of Directors, consisting of the two coCEOs and the CFO, and a Supervisory Board. By switching to a “one-tier board” model, the company will have one single governing body (the Board of Directors), which will be comprised of both executive directors and non-executive directors (the supervisors). The Board of Directors will consist of 8 directors. In addition to Co and Koen de Heus, four of the five current supervisory board members will assume non-executive director duties. Gabor Fluit and Max van der Kwaak will serve on the Board of Directors in their capacities as executive directors. On behalf of the family, Co and Koen de Heus will serve as Co-Chairmen of the board. In this position, they will remain directly involved in the establishment of the strategy to be adopted and the strategic decision-making processes that take place in the family business. As the company’s Co-Chairmen, they will continue to represent the organisation to a large extent. In their capacities as non-executive directors, they will provide direct oversight of the implementation of decisions to be made by the board, and they will remain responsible for establishing the company’s general course of action. Read more>> Meatly, one of the leading cultivated meat companies in the world, announced that it created the world’s first cans of pet food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr. Guy Sandelowsky. This is also a significant step in Meatly’s B2B route to market, as it looks to become both the first company in the world to sell cultivated meat for pets, and the first to gain regulatory approval and sell cultivated meat-based products in the UK and Europe. For Omni, which has achieved more than £2 million in sales to date selling dog food crafted from pulse, algae, and yeast protein diets, this first venture into the cultivated meat market comes in the form of canned wet food for cats. By utilising Meatly’s cruelty-free chicken ingredient, this step represents a much-anticipated evolution of the pet food market as pet food brands, like Omni, look to offer ethical and more environmentally friendly products that are healthier for pets, Meatly stated. It also marks a huge moment for the wider pet food industry, which is growing 7% per annum globally and is expected to be worth £120bn by 2026. However, with this growth, the industry’s environmental impact is increasing rapidly. 22% of the meat currently consumed in the UK is consumed by pets, representing a significant amount of GHG emissions. Meatly said that it addresses this by producing sustainable, tasty and nutritious meat, whilst reducing our reliance on industrial agriculture. Read more>>
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