NEWS 22 FEED & ADDITIVE MAGAZINE March 2024 Intelligent nutrition company Novus International, Inc., announced a new partnership with Halchemix Canada Inc., to provide amino acid and trace mineral products to the animal agriculture industry in Canada. Halchemix will serve as Novus’ exclusive distributor for its Mintrex® bis-chelated trace minerals products and MHA® feed additive and will serve as sales agent for Alimet® feed additive. Novus Executive Regional Sales Manager Mark Moran says the new partnership will deliver more of what Novus has to offer across Canada’s agriculture industry. “Canada’s geography is expansive. An internal assessment indicated it would take extensive resources to ensure customers receive the products they want and service they deserve if we continued to work in-house,” Moran says. “Working with Halchemix will allow us to reach more poultry, swine, and dairy producers while also providing excellent customer service.” Halchemix will manage Novus product sales and distribution for Mintrex® bis-chelated trace minerals and MHA® feed additive. The Novus technical services team will continue to support Novus customers as well as offer assessments to dairy customers through the C.O.W.S.® Program. Due to the complexity of its supply chain, Halchemix will manage the sale of Alimet® feed additive but Novus will directly monitor its AIMS® automated supply chain management system and the methionine source will be delivered by Novus trucking partner, Ruan. The company’s President Lyndon Hiebert, B.Sc.Agr., says Novus products are a worthy addition to the robust list of high-quality feed additives Halchemix currently carries. “I’ve observed Novus most of my career,” Hiebert says. Read more>> dsm-firmenich, one of the leading innovators in health, nutrition, and beauty, and Donau Soja, an international non-profit organisation supporting sustainable European soya, announced their partnership to highlight the environmental footprint of animal feeds and feed ingredients using Sustell™, one of the leading LCA platforms for the animal protein value chain. The impact of eggs, meat, milk and farmed seafood on the environment greatly depends on what animals eat and how they use it. The ecological footprints of various raw materials and ingredients in the feed can vary enormously. Advanced life cycle assessment (LCA) platforms, such as Sustell™, enable the feed and animal protein sectors to precisely measure and improve their sustainability and unlock new sources of revenue, according to the companies. David Nickell, Vice President of Sustainability & Business Solutions at dsm-firmenich Animal Nutrition & Health, said, “Our commitment to this partnership with Donau Soja will help empower businesses along the value chain to both improve and communicate the sustainability of their operations. Accurate, scalable and credible LCA measurement of a product's environmental impact from farm to fork is fundamental to unlocking multiple value opportunities such as eco-labelling initiatives of both food and feed, sustainable finance, adherence to the latest sustainability reporting requirements, as well as being a strong business diagnostic to understand where best practice is within the production process.” Read more>> Halchemix to distribute Novus’ amino acid and trace mineral products dsm-firmenich and Donau Soja partner for environmental impact of feed ingredients
RkJQdWJsaXNoZXIy MTUxNjkxNQ==